Introduction

Welcome to our developer documentation! Here you will find complete reference information for each of Friendbuy’s integration methods.

You will find JSON and JavaScript code examples in the right-hand pane and explanations of parameters and data models in the center pane.

You can also visit our Help Center for end user documentation.

Integration Methods

Friendbuy offers several integration options for your applications:

REST API. Programmatically retrieve and create data associated with your referral program, such as shares, conversions, referral codes, and customers.
Webhooks. Real-time notifications sent to your system after referral program events occur, such as shares, conversions, and rewards.
Client API. Friendbuy can integrate with your system to request supplemental instructions in real-time prior to sending shares or approving rewards.
Embedded JavaScript. Include the Friendbuy JavaScript library into your web application to load widgets, track customers and purchases, and cookie users for proper attribution.

Content Types

The content type for all requests and responses for the REST API, webhooks, and client integrations is application/json.

Response Codes

Each request to the REST API will return one or more of the following codes in the HTTP response, to indicate success or failure:

Code	Meaning	Description
200	OK	The request was successful and the response body contains valid data
201	Created	An entity was successfully created
202	Accepted	The request for an asynchronous operation was received
400	Bad Request	The request was malformed or semantically invalid
401	Unauthorized	The request did not contain proper credentials
404	Not Found	The requested resource could not be found
405	Method Not Allowed	The endpoint does not permit access via the specified method
406	Not Acceptable	The request asked for a response in a format other than JSON
409	Conflict	The request attempted to create a resource with a key that already exits
410	Gone	The endpoint is no longer supported
503	Service Unavailable	The API is temporarily offline

For webhooks and client integrations, the response codes expected from your servers are:

Code	Description
200	The request was successful and the response body contains valid data
non-200	The webhook or integration request failed

Retries

If the response from a webhook or integration call is not 200, Friendbuy will retry the same request once per hour for at most 24 hours, or until a 200 respsonse is received.

Whitelisting

Webhook and client API calls to your endpoints will originate from the following IP addresses:

50.18.110.159
50.18.183.9
35.153.4.211

REST API v2

The REST API provides the ability to programmatically create and retrieve data associated with a referral program and supports integration use cases such as:

Integrating Friendbuy into mobile applications without the need for Friendbuy’s embedded JavaScript library
Supporting programs with an offline or non-cookied referral workflow
Programmatically sending program performance metrics to third party business intelligence or data warehouse tools

Each endpoint available through the REST API is documented below. For each endpoint, a complete technical specification of the supported query parameters, request body, and the response data model appears in the center pane. The right-hand pane contains an Example tab for easily viewing sample JSON responses.

Security

Your Friendbuy account comes with an access key and a secret key. Use these keys in the POST tokens/merchant endpoint to receive a long-lived token for accessing the other REST API endpoints from your server. You can also use the POST tokens/customer endpoint to obtain a very short-lived token, scoped to one of your customers, to allow certain API calls directly from a client device. Every REST API endpoint except POST tokens/merchant requires a merchant or customer token in the Authorization header.

Base URL

The Base URL of all REST API endpoints is https://api.friendbuy.com/v2.

The Sandbox

A Try It button is available for all endpoints. This feature simulates a working API integration where you can experiment with POST, PATCH, and GET calls, and receive associated responses. The Base URL for sandbox API endpoints is https://developer-api.friendbuy.com/v2.

The Try It feature makes use of a sandboxed database that is pre-populated with sample data. Data can be added to the sandbox by using Try It for a POST or PATCH call, such as POST /purchases. The database is reset to baseline sample data every 30 minutes, so feel free to experiment.

The sandbox contains the following sample entities:

Entity Type	Values
Campaigns	ids 1...4
Customers	internal ids 1...3; account ids `JAYZ`, `ALCP`, and `MNLS`, respectively
Referral Codes	`cP4`...`cP9`, `cP-`, `q5A`...`q5H`, `uxB`...`uxE`, `uxQ`...`uxS`
Shares	ids 1..5 and 7..9
Reminder emails	id 14
Purchases	ids 1..6
Conversions	ids 1...8
Rewards	ids 1...8
Coupon Codes	`SPECIAL1000`...`SPECIAL1004`
Email Opt Out Addresses	5 of them
Email Opt Out Job Statuses	ids 1..5

Once the Try it button is clicked, the response from the sandbox is displayed in the Try It tab in the right-hand pane.

Response Wrapper

// EXAMPLE ERROR RESPONSE
{
  "errors": [
    "Limit parameter must be a positive integer"
  ]
}

Each API response has one of three forms.

The response may contain a single entity, such as a share.
The response may contain an array of search results, the results element, together with the url of the next page and the number of results on the current page.
An error response body will contain an errors array. Each error element may be a simple string or a structured error report. Structured reports are common for errors that occur when validating API request bodies. The report will indicate validation errors such as:
- missing required properties
- properties that are not recognized
- properties with the wrong type
- etc.

Tokens

The REST API provides two types of tokens for authentication and authorization:
(1) a merchant token, which is long-lived and should be stored securely on your server
(2) a customer token which is short-lived (10 minutes) and can be used by requests originating from your customer’s devices (mobile apps)

POST /tokens/merchant

// Example Response (200 OK)
{
  "token": "34895C7hf30BYV0u9geyuFYUEG75Cq9457"
}

// To see live output, click the Try It button

Creates a merchant token for use in making API calls from your server. This is the only unauthenticated endpoint in the API.

Body Parameters

access_key*
Your access key (use 45d31101-eec0-42d3-8e17-b580c7685642 for this sandbox)

secret_key*
Your secret key (use 23355bf4-5f6a-4d2e-a774-0055c45a828b for this sandbox)

* Required field

Response Model

MerchantToken
token string	A very long-lived merchant token, to be used in all subsequent requests from your server

DELETE /tokens/merchant

// Example Response (200 OK)
{
  "success": "true"
}

// To see live output, click the Try It button

Invalidates all outstanding merchant tokens.

Body Parameters

access_key*
Your access key (use 45d31101-eec0-42d3-8e17-b580c7685642 for this sandbox)

secret_key*
Your secret key (use 23355bf4-5f6a-4d2e-a774-0055c45a828b for this sandbox)

* Required field

Response Model

Confirmation
success boolean	An indication of whether or not the requested operation succeeded.

POST /tokens/customer

// Example Response (200 OK)
{
  "token": "34895C7hf30BYV0u939xmIsG75Cq9457"
}

// To see live output, click the Try It button

Creates a customer token for use in making API calls from a device owned by one of your customers. The token will ensure all requests are scoped to that customer. The token is short-lived, expiring 10 minutes from issue time.

Endpoints that can be used with a Customer Token:
POST /personal_referral_links
GET /personal_referral_links
POST /shares
GET /shares
GET /conversions
GET /rewards
GET /coupons

Body Parameters

customer_id*
The id generated by and used internally by Friendbuy for your customer (not the same as the account id assigned to the customer by you). This can be obtained from your id by invoking GET /customers?account_id=

* Required field

Response Model

CustomerToken
token string	A very short-lived customer token, able to be used directly from a client device

Widgets

Widgets are one of the primary mechanisms used to generate referrals. Widgets that belong to the same widget group for purposes such as A-B testing are known as variants of each other. Each widget variant is assigned its own widget id. For more information on widgets, widget variants, and widget groups, see the section Referral & Sharing → Widgets in the Friendbuy application.

GET /widgets

// Example Response (200 OK)
{
  "next_page": "https://developer-api.friendbuy.com/v2/widgets?cursor=70",
  "results_count": 20,
  "results": [
    {
      "id": 78,
      "widget_group_id": "hm-NNz",
      "name": "Fall Shoe Sale",
      "objective": "referral",
      "distribution": 50,
      "published": true,
      "active": true,
      "reward_type": "fixed_cash",
      "reward_amount": 25,
      "created_at": "2017-01-13T19:18:38.239Z",
      "last_modified_at": "2017-01-13T19:18:38.239Z"
    }
  ]
}

// To see live output, click the Try It button

Retrieves a list of widget variants.

Query Parameters

cursor
Value for pagination, obtained from the response of the previous page. Omitted when requesting the first page of results

limit
Maximum number of results to return for the page

from
First date of range (YYYY-MM-DD, inclusive)

to
Last date of range (YYYY-MM-DD, inclusive)

widget_group_id
The widget group to search within

name
Name of the widget

Response Model

Widget
id integer	Friendbuy-assigned id for the widget variant
widget_group_id string	Identifier denoting the group (of widget variants) to which the widget belongs
name string	Name of the widget
objective string	One of `referral`, `email_capture`, or `influencer`
distribution integer	Percentage chance that the widget’s widget will be served (100 for widgets that have no variants)
published boolean	Whether the widget has been published
active boolean	Whether the widget is active
reward_type string	One of `percent_discount`, `fixed_cash`, `fixed_points`, `stripe_credit`, `chargebee_credit` or `other`
reward_amount number	Amount of the reward in units of the reward type
created_at datetime	Creation timestamp
last_modified_at datetime	Timestamp of the most recent modification

GET /widgets/{id}

// Example Response (200 OK)
{
  "widget": {
    "id": 78,
    "widget_group_id": "hm-NNz",
    "name": "Fall Shoe Sale",
    "objective": "referral",
    "distribution": 50,
    "published": true,
    "active": true,
    "reward_type": "fixed_cash",
    "reward_amount": 25,
    "created_at": "2017-01-13T19:18:38.239Z",
    "last_modified_at": "2017-01-13T19:18:38.239Z"
  }
}

// To see live output, click the Try It button

Retrieves the widget variant with the given widget variant id.

Path Parameters

id*
Can be located on the Widget Installation Code tab within a widget management page, or via GET/widgets endpoint

*Required field

Response Model

Widget
id integer	Friendbuy-assigned id for the widget variant
widget_group_id string	Identifier denoting the group (of widget variants) to which the widget belongs
name string	Name of the widget
objective string	One of `referral`, `email_capture`, or `influencer`
distribution integer	Percentage chance that the widget’s widget will be served (100 for widgets that have no variants)
published boolean	Whether the widget has been published
active boolean	Whether the widget is active
reward_type string	One of `percent_discount`, `fixed_cash`, `fixed_points`, `stripe_credit`, `chargebee_credit` or `other`
reward_amount number	Amount of the reward in units of the reward type
created_at datetime	Creation timestamp
last_modified_at datetime	Timestamp of the most recent modification

Customers

For a more seamless integration of your referral program with Friendbuy, information about your logged in customers—including their account id, email address, and name—can be passed to us. This can be done at through a Track Customer call via the Friendbuy JavaScript embedded on your site, or via the POST /customers endpoint. A new customer record will be created by Friendbuy each time a unique customer account id is passed to us.

Customer data stored in Friendbuy can be leveraged to auto-populate widget fields, as well as tie referral activity to specific users as they are defined in your system.

POST /customers

// Example Response (201 CREATED OR 200 OK)
{
  "customer": {
    "id": "8307",
    "account_id": "JAYZ",
    "email_address": "jzheng@example.mil",
    "first_name": "Jaylene",
    "last_name": "Zheng",
    "stripe_customer_id": "cus_Agg4bCEhno7A1E",
    "chargebee_customer_id": "4gkYnd21ouvW",
    "first_purchase_date": "2017-02-01T01:31:10.949Z",
    "last_purchase_date": "2017-02-01T01:31:10.949Z",
    "created_at": "2017-01-13T19:18:38.239Z",
    "last_modified_at": "2017-01-13T19:18:38.239Z"
  }
}

// To see live output, click the Try It button

Creates or updates a customer record within Friendbuy. Use the returned customer id when associating this customer with shares, purchases, rewards, etc.

If the account_id has not been seen before, Friendbuy will create a new customer record in our system. If it has, we will update our customer record with the data supplied in the request.

Body Parameters

account_id*
The id assigned by you to your customer (not the same as the internal Friendbuy-assigned id)

email_address
Email associated with the customer

first_name
Customer first name

last_name
Customer last name

stripe_customer_id
Stripe’s id for the customer

chargebee_customer_id
Chargebee’s id for the customer

* Required field

Response Model

Customer
id integer	The id generated by and used internally by Friendbuy for your customer (not the same as the account id assigned to the customer by you)
account_id string	The id assigned by you to your customer (not the same as the internal Friendbuy-assigned id)
email_address string	Email associated with the customer
first_name string	Customer first name
last_name string	Customer last name
stripe_customer_id string	Stripe’s id for the customer
chargebee_customer_id string	Chargebee’s id for the customer
first_purchase_date datetime	Timestamp of the customer’s first recorded purchase
last_purchase_date datetime	Timestamp of the customer’s most recent recorded purchase
created_at datetime	Creation timestamp
last_modified_at datetime	Timestamp of the most recent modification

GET /customers

// Example Response (200 OK)
{
  "next_page": "https://developer-api.friendbuy.com/v2/customers?cursor=70",
  "results_count": 20,
  "results": [
    {
      "id": "8307",
      "account_id": "JAYZ",
      "email_address": "jzheng@example.mil",
      "first_name": "Jaylene",
      "last_name": "Zheng",
      "stripe_customer_id": "cus_Agg4bCEhno7A1E",
      "chargebee_customer_id": "4gkYnd21ouvW",
      "first_purchase_date": "2017-02-01T01:31:10.949Z",
      "last_purchase_date": "2017-02-01T01:31:10.949Z",
      "created_at": "2017-01-13T19:18:38.239Z",
      "last_modified_at": "2017-01-13T19:18:38.239Z"
    }
  ]
}

// To see live output, click the Try It button

Retrieves a list of customers.

Query Parameters

cursor
Value for pagination, obtained from the response of the previous page. Omitted when requesting the first page of results

limit
Maximum number of results to return for the page

from
First date of range (YYYY-MM-DD, inclusive)

to
Last date of range (YYYY-MM-DD, inclusive)

account_id
The id assigned by you to your customer (not the same as the internal Friendbuy-assigned id)

name
Leading characters of the first or last name, for a case-insensitive search

Response Model

Customer
id integer	The id generated by and used internally by Friendbuy for your customer (not the same as the account id assigned to the customer by you)
account_id string	The id assigned by you to your customer (not the same as the internal Friendbuy-assigned id)
email_address string	Email associated with the customer
first_name string	Customer first name
last_name string	Customer last name
stripe_customer_id string	Stripe’s id for the customer
chargebee_customer_id string	Chargebee’s id for the customer
first_purchase_date datetime	Timestamp of the customer’s first recorded purchase
last_purchase_date datetime	Timestamp of the customer’s most recent recorded purchase
created_at datetime	Creation timestamp
last_modified_at datetime	Timestamp of the most recent modification

GET /customers/{id}

// Example Response (200 OK)
{
  "customer": {
    "id": "8307",
    "account_id": "JAYZ",
    "email_address": "jzheng@example.mil",
    "first_name": "Jaylene",
    "last_name": "Zheng",
    "stripe_customer_id": "cus_Agg4bCEhno7A1E",
    "chargebee_customer_id": "4gkYnd21ouvW",
    "first_purchase_date": "2017-02-01T01:31:10.949Z",
    "last_purchase_date": "2017-02-01T01:31:10.949Z",
    "created_at": "2017-01-13T19:18:38.239Z",
    "last_modified_at": "2017-01-13T19:18:38.239Z"
  }
}

// To see live output, click the Try It button

Retrieves the customer with the given Friendbuy id. See the description below for instructions on retrieving this id.

Path Parameters

id*
The id generated by and used internally by Friendbuy for your customer (not the same as the account id assigned to the customer by you). This can be obtained from your id by invoking GET /customers?account_id=

*Required field

Response Model

Customer
id integer	The id generated by and used internally by Friendbuy for your customer (not the same as the account id assigned to the customer by you)
account_id string	The id assigned by you to your customer (not the same as the internal Friendbuy-assigned id)
email_address string	Email associated with the customer
first_name string	Customer first name
last_name string	Customer last name
stripe_customer_id string	Stripe’s id for the customer
chargebee_customer_id string	Chargebee’s id for the customer
first_purchase_date datetime	Timestamp of the customer’s first recorded purchase
last_purchase_date datetime	Timestamp of the customer’s most recent recorded purchase
created_at datetime	Creation timestamp
last_modified_at datetime	Timestamp of the most recent modification

Referral Links

Referrals are tracked using a Friendbuy-generated identifier called a referral code (e.g. b7x). These short strings are bound to a particular widget variant, an advocate, and and associated referral method (widget share, reminder email, PURL) to create a referral link. Referral links give Friendbuy the ability to track clicks, referred purchases, and establish attribution back to an advocate.

A new referral link is generated for each share made through a referral widget, and for each reminder email you generate. In addition, a personal referral link can be created for a specific advocate-widget combination for the advocate to refer friends via out-of-band channels such as email, telephone, or manual posts to social media accounts.

POST /personal_referral_links

// Example Request Body
{
  "widget_id": 4,
  "customer_id": 89,
  "email_address": "morgan@example.com",
  "link_parameters": {
    "utm_medium": "referral",
    "utm_source": "Friendbuy"
  }
}

// Example Response (201 CREATED)
{
  "referral_link": {
    "type": "email_personal_url",
    "code": "uxC",
    "widget": "https://developer-api.friendbuy.com/v2/widgets/55",
    "origin": "alice@example.org",
    "link_parameters": "{\"utm_medium\": \"referral\", \"utm_source\": \"Friendbuy\"}"
  }
}

// To see live output, click the Try It button

Generates a referral link for a specific advocate-widget combination.

If the customer id parameter is supplied, the advocate will be the associated customer and the generated link is called a customer personal url, or customer purl. Otherwise, the advocate is known solely by the given email address and the generated link is called an email personal url, or email purl. There is no functional difference from an advocate or friend perspective between the two types of purls.

Body Parameters

widget_id*
Can be located on the Widget Installation Code tab within a widget management page, or via GET/widgets endpoint

customer_id**
The id generated by and used internally by Friendbuy for your customer (not the same as the account id assigned to the customer by you). This can be obtained from your id by invoking GET /customers?account_id=. Supply only if creating or retrieving customer purls

email_address**
Email address, if creating or retrieving email purls

link_parameters
Link parameters to set on the referral code (enter as JSON to try out)

* Required field
** At least one of these fields is required

Response Model

ReferralLink
type string	One of `customer_personal_url` or `email_personal_url`
code string	Short alphanumeric code (e.g., uxC)
widget string	API link of the associated widget
origin string	The customer or email address associated with this link. If the link is a customer purl, this field is the url of the customer. If the link is bound to an email purl, the field is the email address
link_parameters string	Link parameters set on the referral code

GET /personal_referral_links

// Example Response (200 OK)
{
  "next_page": "https://developer-api.friendbuy.com/v2/referral_links?cursor=70",
  "results_count": 20,
  "results": [
    {
      "type": "email_personal_url",
      "code": "uxC",
      "widget": "https://developer-api.friendbuy.com/v2/widgets/55",
      "origin": "alice@example.org",
      "link_parameters": "{\"utm_medium\": \"referral\", \"utm_source\": \"Friendbuy\"}"
    }
  ]
}

// To see live output, click the Try It button

Retrieves a list of personal referral links.

Query Parameters

cursor
Value for pagination, obtained from the response of the previous page. Omitted when requesting the first page of results

limit
Maximum number of results to return for the page

from
First date of range (YYYY-MM-DD, inclusive)

to
Last date of range (YYYY-MM-DD, inclusive)

widget_id
Can be located on the Widget Installation Code tab within a widget management page, or via GET/widgets endpoint

customer_id
The id generated by and used internally by Friendbuy for your customer (not the same as the account id assigned to the customer by you). This can be obtained from your id by invoking GET /customers?account_id=

email_address
The email address (when searching email purls)

Response Model

ReferralLink
type string	One of `customer_personal_url` or `email_personal_url`
code string	Short alphanumeric code (e.g., uxC)
widget string	API link of the associated widget
origin string	The customer or email address associated with this link. If the link is a customer purl, this field is the url of the customer. If the link is bound to an email purl, the field is the email address
link_parameters string	Link parameters set on the referral code

GET /referral_links/{code}

// Example Response (200 OK)
{
  "referral_link": {
    "type": "email_personal_url",
    "code": "uxC",
    "widget": "https://developer-api.friendbuy.com/v2/widgets/55",
    "origin": "alice@example.org",
    "link_parameters": "{\"utm_medium\": \"referral\", \"utm_source\": \"Friendbuy\"}"
  }
}

// To see live output, click the Try It button

Retrieves the referral link with the given referral code.

Path Parameters

code*
Short alphanumeric code to be looked up

*Required field

Response Model

ReferralLink
type string	One of `customer_personal_url` or `email_personal_url`
code string	Short alphanumeric code (e.g., uxC)
widget string	API link of the associated widget
origin string	The customer or email address associated with this link. If the link is a customer purl, this field is the url of the customer. If the link is bound to an email purl, the field is the email address
link_parameters string	Link parameters set on the referral code

PATCH /personal_referral_links/{code}

// Example Response (200 OK)
{
  "referral_link": {
    "type": "email_personal_url",
    "code": "uxC",
    "widget": "https://developer-api.friendbuy.com/v2/widgets/55",
    "origin": "alice@example.org",
    "link_parameters": "{\"utm_medium\": \"referral\", \"utm_source\": \"Friendbuy\"}"
  }
}

// To see live output, click the Try It button

Updates the tracking parameters associated with a specific referral link. Although the most common type of link parameter is the UTM, this endpoint allows you define any key-value pair to be appended to referral link for a PURL.

Path Parameters

code*
Short alphanumeric code of the referral code to update

*Required field

Body Parameters

link_parameters
Link parameters to set on the referral code (enter as JSON to try out)

* Required field

Response Model

ReferralLink
type string	One of `customer_personal_url` or `email_personal_url`
code string	Short alphanumeric code (e.g., uxC)
widget string	API link of the associated widget
origin string	The customer or email address associated with this link. If the link is a customer purl, this field is the url of the customer. If the link is bound to an email purl, the field is the email address
link_parameters string	Link parameters set on the referral code

A share occurs when an advocate refers a friend directly through a Friendbuy widget. The share will be associated to a specific channel, such as email, Facebook, or Twitter.

POST /shares

// Example Request Body
{
  "widget_id": 4,
  "reward_email_address": "root@fifa.example.org",
  "email_recipients": [
    "pele@example.br",
    "messi@example.ar"
  ],
  "message": "Good game!",
  "newsletter_opt_in": true,
  "send_reminder": true,
  "ip_address": "8.8.8.8",
  "customer_id": 89,
  "link_parameters": {
    "utm_medium": "referral",
    "utm_source": "Friendbuy",
    "referrer": "MDMQ4DE9"
  }
}

// Example Response (201 CREATED)
{
  "share": {
    "id": 196418,
    "message": "Check these out",
    "channel": "facebook",
    "widget": "https://developer-api.friendbuy.com/v2/widgets/55",
    "ip_address": "8.8.8.8",
    "referral_link": "https://developer-api.friendbuy.com/v2/referral_links/uXc",
    "newsletter_opt_in": true,
    "send_reminder": true,
    "customer": "https://developer-api.friendbuy.com/v2/customers/17",
    "reward_email_address": "alice@example.org",
    "email_recipients": [
      "pele@example.br",
      "messi@example.ar"
    ],
    "link_parameters": "{\"utm_medium\": \"referral\", \"utm_source\": \"Friendbuy\"}",
    "created_at": "2017-01-13T19:18:38.239Z",
    "last_modified_at": "2017-01-13T19:18:38.239Z"
  }
}

// To see live output, click the Try It button

Generates a new email share.

Body Parameters

widget_id*
Can be located on the Widget Installation Code tab within a widget management page, or via GET/widgets endpoint

reward_email_address*
Email address from which the share is sent

email_recipients*
Array of recipients of the share (enter as comma-separated list to try out)

message
Message sent with the share

newsletter_opt_in
Whether a newsletter opt in should take place with the share

send_reminder
Whether a reminder should be sent for the share

ip_address
IP address of the share

link_parameters
Custom referral parameters, for additional details about shares

* Required field

Response Model

Share
id integer	Friendbuy internal id for this share
message string	Message sent along with share
channel string	One of facebook, twitter, messenger, or email
widget string	API link of the associated widget
ip_address string	IP address of the share
referral_link string	API link of the referral link
newsletter_opt_in boolean	Whether a newsletter opt in should take place with the share
send_reminder boolean	Whether a reminder should be sent for the share
customer string	API link of the associated customer, if any
reward_email_address string	Email address of the advocate
email_recipients array	Array of recipients for the share, present only if (1) the share is an email share and (2) the merchant is permitted to access this information (Contact Friendbuy to inquire about the ability to access the recipient list)
link_parameters string	Link parameters set on the referral code
created_at datetime	Creation timestamp
last_modified_at datetime	Timestamp of the most recent modification

GET /shares

// Example Response (200 OK)
{
  "next_page": "https://developer-api.friendbuy.com/v2/shares?cursor=70",
  "results_count": 20,
  "results": [
    {
      "id": 196418,
      "message": "Check these out",
      "channel": "facebook",
      "widget": "https://developer-api.friendbuy.com/v2/widgets/55",
      "ip_address": "8.8.8.8",
      "referral_link": "https://developer-api.friendbuy.com/v2/referral_links/uXc",
      "newsletter_opt_in": true,
      "send_reminder": true,
      "customer": "https://developer-api.friendbuy.com/v2/customers/17",
      "reward_email_address": "alice@example.org",
      "email_recipients": [
        "pele@example.br",
        "messi@example.ar"
      ],
      "link_parameters": "{\"utm_medium\": \"referral\", \"utm_source\": \"Friendbuy\"}",
      "created_at": "2017-01-13T19:18:38.239Z",
      "last_modified_at": "2017-01-13T19:18:38.239Z"
    }
  ]
}

// To see live output, click the Try It button

Retrieves a list of shares.

Query Parameters

cursor
Value for pagination, obtained from the response of the previous page. Omitted when requesting the first page of results

limit
Maximum number of results to return for the page

from
First date of range (YYYY-MM-DD, inclusive)

to
Last date of range (YYYY-MM-DD, inclusive)

widget_id
Can be located on the Widget Installation Code tab within a widget management page, or via GET/widgets endpoint

email_address
The reward email address for the share

Response Model

Share
id integer	Friendbuy internal id for this share
message string	Message sent along with share
channel string	One of facebook, twitter, messenger, or email
widget string	API link of the associated widget
ip_address string	IP address of the share
referral_link string	API link of the referral link
newsletter_opt_in boolean	Whether a newsletter opt in should take place with the share
send_reminder boolean	Whether a reminder should be sent for the share
customer string	API link of the associated customer, if any
reward_email_address string	Email address of the advocate
email_recipients array	Array of recipients for the share, present only if (1) the share is an email share and (2) the merchant is permitted to access this information (Contact Friendbuy to inquire about the ability to access the recipient list)
link_parameters string	Link parameters set on the referral code
created_at datetime	Creation timestamp
last_modified_at datetime	Timestamp of the most recent modification

GET /shares/{id}

// Example Response (200 OK)
{
  "share": {
    "id": 196418,
    "message": "Check these out",
    "channel": "facebook",
    "widget": "https://developer-api.friendbuy.com/v2/widgets/55",
    "ip_address": "8.8.8.8",
    "referral_link": "https://developer-api.friendbuy.com/v2/referral_links/uXc",
    "newsletter_opt_in": true,
    "send_reminder": true,
    "customer": "https://developer-api.friendbuy.com/v2/customers/17",
    "reward_email_address": "alice@example.org",
    "email_recipients": [
      "pele@example.br",
      "messi@example.ar"
    ],
    "link_parameters": "{\"utm_medium\": \"referral\", \"utm_source\": \"Friendbuy\"}",
    "created_at": "2017-01-13T19:18:38.239Z",
    "last_modified_at": "2017-01-13T19:18:38.239Z"
  }
}

// To see live output, click the Try It button

Retrieves the share with the given id.

Path Parameters

id*
The internal id of the share

*Required field

Response Model

Share
id integer	Friendbuy internal id for this share
message string	Message sent along with share
channel string	One of facebook, twitter, messenger, or email
widget string	API link of the associated widget
ip_address string	IP address of the share
referral_link string	API link of the referral link
newsletter_opt_in boolean	Whether a newsletter opt in should take place with the share
send_reminder boolean	Whether a reminder should be sent for the share
customer string	API link of the associated customer, if any
reward_email_address string	Email address of the advocate
email_recipients array	Array of recipients for the share, present only if (1) the share is an email share and (2) the merchant is permitted to access this information (Contact Friendbuy to inquire about the ability to access the recipient list)
link_parameters string	Link parameters set on the referral code
created_at datetime	Creation timestamp
last_modified_at datetime	Timestamp of the most recent modification

Reminder Emails

GET /reminder_emails

// Example Response (200 OK)
{
  "next_page": "https://developer-api.friendbuy.com/v2/reminder_emails?cursor=70",
  "results_count": 20,
  "results": [
    {
      "id": 377,
      "customer": "https://developer-api.friendbuy.com/v2/customers/17",
      "widget": "https://developer-api.friendbuy.com/v2/widgets/55",
      "share": "https://developer-api.friendbuy.com/v2/shares/93813",
      "referral_link": "https://developer-api.friendbuy.com/v2/referral_links/uXc",
      "advocate_email_address": "jzheng@example.mil",
      "email_recipients_count": 100,
      "created_at": "2017-01-13T19:18:38.239Z",
      "last_modified_at": "2017-01-13T19:18:38.239Z"
    }
  ]
}

// To see live output, click the Try It button

Retrieves a list of reminder emails.

Query Parameters

cursor
Value for pagination, obtained from the response of the previous page. Omitted when requesting the first page of results

limit
Maximum number of results to return for the page

from
First date of range (YYYY-MM-DD, inclusive)

to
Last date of range (YYYY-MM-DD, inclusive)

Response Model

ReminderEmail
id integer	Friendbuy-assigned id for the reminder email
customer string	API link of the associated customer, if any
widget string	API link of the associated widget
share string	API link of the associated share.
referral_link string	API link of the referral link
advocate_email_address string	Email address of the advocate
email_recipients_count integer	Number of email recipients of the original share
created_at datetime	Creation timestamp
last_modified_at datetime	Timestamp of the most recent modification

GET /reminder_emails/{id}

// Example Response (200 OK)
{
  "reminder_email": {
    "id": 377,
    "customer": "https://developer-api.friendbuy.com/v2/customers/17",
    "widget": "https://developer-api.friendbuy.com/v2/widgets/55",
    "share": "https://developer-api.friendbuy.com/v2/shares/93813",
    "referral_link": "https://developer-api.friendbuy.com/v2/referral_links/uXc",
    "advocate_email_address": "jzheng@example.mil",
    "email_recipients_count": 100,
    "created_at": "2017-01-13T19:18:38.239Z",
    "last_modified_at": "2017-01-13T19:18:38.239Z"
  }
}

// To see live output, click the Try It button

Retrieves the reminder email with the given id.

Path Parameters

id*
The internal id of the reminder_email

*Required field

Response Model

ReminderEmail
id integer	Friendbuy-assigned id for the reminder email
customer string	API link of the associated customer, if any
widget string	API link of the associated widget
share string	API link of the associated share.
referral_link string	API link of the referral link
advocate_email_address string	Email address of the advocate
email_recipients_count integer	Number of email recipients of the original share
created_at datetime	Creation timestamp
last_modified_at datetime	Timestamp of the most recent modification

Email Captures

POST /email_captures

// Example Request Body
{
  "widget_id": 4,
  "email_address": "messi@example.ar",
  "newsletter_opt_in": true,
  "referral_code": "uxC",
  "ip_address": "200.1.2.3"
}

// Example Response (201 CREATED)
{
  "email_capture": {
    "id": 377,
    "widget": "https://developer-api.friendbuy.com/v2/widgets/55",
    "referral_link": "https://developer-api.friendbuy.com/v2/referral_links/uXc",
    "email_address": "jzheng@example.mil",
    "ip_address": "200.1.2.3",
    "created_at": "2017-01-13T19:18:38.239Z"
  }
}

// To see live output, click the Try It button

Generates a new email capture.

Body Parameters

widget_id*
Can be located on the Widget Installation Code tab within a widget management page, or via GET/widgets endpoint

email_address*
Captured email address

newsletter_opt_in
Whether a newsletter opt in should take place with the email capture

referral_code
Short alphanumeric code (e.g., uxC)

ip_address
IP address associated with the capture

* Required field

Response Model

EmailCapture
id integer	Friendbuy-assigned id for the email capture
widget string	API link of the associated widget
referral_link string	API link of the referral link
email_address string	The captured email address
ip_address string	IP address
created_at datetime	Creation timestamp

GET /email_captures

// Example Response (200 OK)
{
  "next_page": "https://developer-api.friendbuy.com/v2/email_captures?cursor=70",
  "results_count": 20,
  "results": [
    {
      "id": 377,
      "widget": "https://developer-api.friendbuy.com/v2/widgets/55",
      "referral_link": "https://developer-api.friendbuy.com/v2/referral_links/uXc",
      "email_address": "jzheng@example.mil",
      "ip_address": "200.1.2.3",
      "created_at": "2017-01-13T19:18:38.239Z"
    }
  ]
}

// To see live output, click the Try It button

Retrieves a list of email_captures.

Query Parameters

cursor
Value for pagination, obtained from the response of the previous page. Omitted when requesting the first page of results

limit
Maximum number of results to return for the page

from
First date of range (YYYY-MM-DD, inclusive)

to
Last date of range (YYYY-MM-DD, inclusive)

widget_id
Can be located on the Widget Installation Code tab within a widget management page, or via GET/widgets endpoint

email_address
Email address to filter by

Response Model

EmailCapture
id integer	Friendbuy-assigned id for the email capture
widget string	API link of the associated widget
referral_link string	API link of the referral link
email_address string	The captured email address
ip_address string	IP address
created_at datetime	Creation timestamp

GET /email_captures/{id}

// Example Response (200 OK)
{
  "email_capture": {
    "id": 377,
    "widget": "https://developer-api.friendbuy.com/v2/widgets/55",
    "referral_link": "https://developer-api.friendbuy.com/v2/referral_links/uXc",
    "email_address": "jzheng@example.mil",
    "ip_address": "200.1.2.3",
    "created_at": "2017-01-13T19:18:38.239Z"
  }
}

// To see live output, click the Try It button

Retrieves the email capture with the given id.

Path Parameters

id*
The internal id of the email capture

*Required field

Response Model

EmailCapture
id integer	Friendbuy-assigned id for the email capture
widget string	API link of the associated widget
referral_link string	API link of the referral link
email_address string	The captured email address
ip_address string	IP address
created_at datetime	Creation timestamp

Purchases

POST /purchases

// Example Request Body
{
  "order_id": "777B221-X",
  "payment_amount": 177.11,
  "new_customer": "yes",
  "coupon_code": "COUPON98765",
  "referral_code": "uxU",
  "email_address": "rory@example.za",
  "ip_address": "200.1.2.3",
  "referrer": "https://t.example.co/9Azx8",
  "customer_id": 89,
  "widget_id": 4,
  "products": [
    {
      "sku": "99P88Q77R",
      "quantity": 21,
      "price": 319.99
    }
  ]
}

// Example Response (201 CREATED)
{
  "purchase": {
    "id": 3877,
    "order_id": "PQZ-4181",
    "coupon_code": "COUPON123456",
    "payment_amount": 15.97,
    "new_customer": "true",
    "ip_address": "200.1.2.3",
    "referrer": "https://t.example.co/9Azx8",
    "widget": "https://developer-api.friendbuy.com/v2/widgets/55",
    "email_address": "adrian@example.fi",
    "customer": "https://developer-api.friendbuy.com/v2/customers/17",
    "products": [
      {
        "sku": "99P88Q77R",
        "quantity": 21,
        "price": 319.99
      }
    ],
    "created_at": "2017-01-13T19:18:38.239Z"
  }
}

// To see live output, click the Try It button

Creates a purchase.

Body Parameters

order_id*
Unique order id for the purchase. If this order id has been previously used, the request will fail with a 409 CONFLICT error and no new purchase will be created.

payment_amount
Amount of the order

new_customer
Whether or not the purchase is made by a new (first-time) customer. Used to check for reward eligibility, since Friendbuy allows merchants to state “must be a new customer” as one of the reward criteria. Allowed values are yes, no, unknown.

coupon_code
The friend’s coupon code, distributed via Friendbuy, applied at checkout. When present, we’ll attempt to automate a referral conversion with the purchase event.

referral_code
Unique string on Advocate’s referral link. When present, a conversion will be generated with the purchase event. Referral_code takes precedence over coupon_code.

email_address
Email associated with the order

ip_address
IP address

referrer
Referrer URL

widget_id
Can be located on the Widget Installation Code tab within a widget management page, or via GET/widgets endpoint

products[0].sku
Product SKU

products[0].quantity
Number of units of the product that were purchased

products[0].price
Amount of the order, in currency units

* Required field

Response Model

Purchase

id
integer Friendbuy-assigned id for the purchase

order_id
string Order Id of the purchase

coupon_code
string Present if a coupon code was used to make the purchase

payment_amount
number Total purchase amount reported

new_customer
boolean Whether or not the purchase was reported to have been made by a new (first-time) customer, one of true, false, or unknown

ip_address
string IP address

referrer
string Referrer URL

widget
string API link of the associated widget

email_address
string Email address of the purchaser if known

customer
string API link of the associated customer, if any

products
array List of products reported in the purchase (Expand)

Product
sku string	Product SKU
quantity number	Number of units of the product that were purchased
price number	Amount of the order, in currency units

created_at
datetime Creation timestamp

GET /purchases

// Example Response (200 OK)
{
  "next_page": "https://developer-api.friendbuy.com/v2/purchases?cursor=70",
  "results_count": 20,
  "results": [
    {
      "id": 3877,
      "order_id": "PQZ-4181",
      "coupon_code": "COUPON123456",
      "payment_amount": 15.97,
      "new_customer": "true",
      "ip_address": "200.1.2.3",
      "referrer": "https://t.example.co/9Azx8",
      "widget": "https://developer-api.friendbuy.com/v2/widgets/55",
      "email_address": "adrian@example.fi",
      "customer": "https://developer-api.friendbuy.com/v2/customers/17",
      "products": [
        {
          "sku": "99P88Q77R",
          "quantity": 21,
          "price": 319.99
        }
      ],
      "created_at": "2017-01-13T19:18:38.239Z"
    }
  ]
}

// To see live output, click the Try It button

Retrieves a list of purchases.

Query Parameters

cursor
Value for pagination, obtained from the response of the previous page. Omitted when requesting the first page of results

limit
Maximum number of results to return for the page

from
First date of range (YYYY-MM-DD, inclusive)

to
Last date of range (YYYY-MM-DD, inclusive)

widget_id
Can be located on the Widget Installation Code tab within a widget management page, or via GET/widgets endpoint

order_id
Your order id

Response Model

Purchase

id
integer Friendbuy-assigned id for the purchase

order_id
string Order Id of the purchase

coupon_code
string Present if a coupon code was used to make the purchase

payment_amount
number Total purchase amount reported

new_customer
boolean Whether or not the purchase was reported to have been made by a new (first-time) customer, one of true, false, or unknown

ip_address
string IP address

referrer
string Referrer URL

widget
string API link of the associated widget

email_address
string Email address of the purchaser if known

customer
string API link of the associated customer, if any

products
array List of products reported in the purchase (Expand)

Product
sku string	Product SKU
quantity number	Number of units of the product that were purchased
price number	Amount of the order, in currency units

created_at
datetime Creation timestamp

GET /purchases/{id}

// Example Response (200 OK)
{
  "purchase": {
    "id": 3877,
    "order_id": "PQZ-4181",
    "coupon_code": "COUPON123456",
    "payment_amount": 15.97,
    "new_customer": "true",
    "ip_address": "200.1.2.3",
    "referrer": "https://t.example.co/9Azx8",
    "widget": "https://developer-api.friendbuy.com/v2/widgets/55",
    "email_address": "adrian@example.fi",
    "customer": "https://developer-api.friendbuy.com/v2/customers/17",
    "products": [
      {
        "sku": "99P88Q77R",
        "quantity": 21,
        "price": 319.99
      }
    ],
    "created_at": "2017-01-13T19:18:38.239Z"
  }
}

// To see live output, click the Try It button

Retrieves the purchase with the given id.

Path Parameters

id*
The internal id of the purchase

*Required field

Response Model

Purchase

id
integer Friendbuy-assigned id for the purchase

order_id
string Order Id of the purchase

coupon_code
string Present if a coupon code was used to make the purchase

payment_amount
number Total purchase amount reported

new_customer
boolean Whether or not the purchase was reported to have been made by a new (first-time) customer, one of true, false, or unknown

ip_address
string IP address

referrer
string Referrer URL

widget
string API link of the associated widget

email_address
string Email address of the purchaser if known

customer
string API link of the associated customer, if any

products
array List of products reported in the purchase (Expand)

Product
sku string	Product SKU
quantity number	Number of units of the product that were purchased
price number	Amount of the order, in currency units

created_at
datetime Creation timestamp

Conversions

A conversion occurs when (1) Friendbuy is notified of a purchase, and (2) we are able to associate the purchase to an advocate’s referral via the referral code or coupon code provided to their friend.

You can notify Friendbuy of a purchase through a Track Order call via the Friendbuy JavaScript embedded on your site, or through the POST /purchases endpoint.

POST /conversions

// Example Request Body
{
  "purchase_id": 55,
  "referral_code": "uxU",
  "coupon_code": "COUPON98765"
}

// Example Response (201 CREATED)
{
  "conversion": {
    "id": 121393,
    "widget": "https://developer-api.friendbuy.com/v2/widgets/55",
    "customer": "https://developer-api.friendbuy.com/v2/customers/17",
    "purchase": "https://developer-api.friendbuy.com/v2/conversions/121393",
    "advocate_email_address": "alice@example.int",
    "channel": "facebook",
    "source": "https://developer-api.friendbuy.com/v2/shares/121393",
    "created_at": "2017-01-13T19:18:38.239Z",
    "last_modified_at": "2017-01-13T19:18:38.239Z"
  }
}

// To see live output, click the Try It button

Creates a conversion.

Body Parameters

purchase_id*
Id of the purchase that led to the conversion

referral_code**
Refcode (just the string, not the entire object) that referred the friend to make the purchase. Required unless coupon_code is present. If both referral_code and coupon_code are provided, referral_code will take precedence.

coupon_code**
Coupon code that brought the friend to the merchant to make the purchase. Required unless referral_code is present.

* Required field
** At least one of these fields is required

Response Model

Conversion
id integer	Friendbuy internal id for this conversion
widget string	API link of the associated widget
customer string	API link of the associated customer, if any
purchase string	Purchase triggering the conversion if any
advocate_email_address string	Email address of the advocate, if known
channel string	One of `email`, `facebook`, `twitter`, `messenger`, `personal_url`, `reminder_email`, or `unknown`
source string	API link of the share, reminder email, or referral link (in the case of PURL conversions) from which the conversion was made
created_at datetime	Creation timestamp
last_modified_at datetime	Timestamp of the most recent modification

GET /conversions

// Example Response (200 OK)
{
  "next_page": "https://developer-api.friendbuy.com/v2/conversions?cursor=70",
  "results_count": 20,
  "results": [
    {
      "id": 121393,
      "widget": "https://developer-api.friendbuy.com/v2/widgets/55",
      "customer": "https://developer-api.friendbuy.com/v2/customers/17",
      "purchase": "https://developer-api.friendbuy.com/v2/conversions/121393",
      "advocate_email_address": "alice@example.int",
      "channel": "facebook",
      "source": "https://developer-api.friendbuy.com/v2/shares/121393",
      "created_at": "2017-01-13T19:18:38.239Z",
      "last_modified_at": "2017-01-13T19:18:38.239Z"
    }
  ]
}

// To see live output, click the Try It button

Retrieves a list of conversions.

Query Parameters

cursor
Value for pagination, obtained from the response of the previous page. Omitted when requesting the first page of results

limit
Maximum number of results to return for the page

from
First date of range (YYYY-MM-DD, inclusive)

to
Last date of range (YYYY-MM-DD, inclusive)

widget_id
Can be located on the Widget Installation Code tab within a widget management page, or via GET/widgets endpoint

email_address
The advocate's email address associated with the conversion

Response Model

Conversion
id integer	Friendbuy internal id for this conversion
widget string	API link of the associated widget
customer string	API link of the associated customer, if any
purchase string	Purchase triggering the conversion if any
advocate_email_address string	Email address of the advocate, if known
channel string	One of `email`, `facebook`, `twitter`, `messenger`, `personal_url`, `reminder_email`, or `unknown`
source string	API link of the share, reminder email, or referral link (in the case of PURL conversions) from which the conversion was made
created_at datetime	Creation timestamp
last_modified_at datetime	Timestamp of the most recent modification

GET /conversions/{id}

// Example Response (200 OK)
{
  "conversion": {
    "id": 121393,
    "widget": "https://developer-api.friendbuy.com/v2/widgets/55",
    "customer": "https://developer-api.friendbuy.com/v2/customers/17",
    "purchase": "https://developer-api.friendbuy.com/v2/conversions/121393",
    "advocate_email_address": "alice@example.int",
    "channel": "facebook",
    "source": "https://developer-api.friendbuy.com/v2/shares/121393",
    "created_at": "2017-01-13T19:18:38.239Z",
    "last_modified_at": "2017-01-13T19:18:38.239Z"
  }
}

// To see live output, click the Try It button

Retrieves the conversion with the given id.

Path Parameters

id*
The internal id of the conversion

*Required field

Response Model

Conversion
id integer	Friendbuy internal id for this conversion
widget string	API link of the associated widget
customer string	API link of the associated customer, if any
purchase string	Purchase triggering the conversion if any
advocate_email_address string	Email address of the advocate, if known
channel string	One of `email`, `facebook`, `twitter`, `messenger`, `personal_url`, `reminder_email`, or `unknown`
source string	API link of the share, reminder email, or referral link (in the case of PURL conversions) from which the conversion was made
created_at datetime	Creation timestamp
last_modified_at datetime	Timestamp of the most recent modification

Rewards

A reward is an optional referral incentive triggered by a conversion. For each conversion occurence, Friendbuy will check whether the widget variant associated with the referral is configured with a reward. If a reward configuration was specified, Friendbuy will evaluate the conversion against the reward criteria and enabled fraud checks to determine if a reward should be approved. If the conversion passes all checks, the reward is approved. If not, the reward is marked rejected.

GET /rewards

// Example Response (200 OK)
{
  "next_page": "https://developer-api.friendbuy.com/v2/rewards?cursor=70",
  "results_count": 20,
  "results": [
    {
      "id": 3181,
      "type": "fixed_cash",
      "status": "valid",
      "amount": 10,
      "rejected_reasons": "",
      "widget": "https://developer-api.friendbuy.com/v2/widgets/55",
      "customer": "https://developer-api.friendbuy.com/v2/customers/17",
      "conversion": "https://developer-api.friendbuy.com/v2/conversions/121393",
      "evaluate_at": "2017-01-13T19:20:38.211Z",
      "created_at": "2017-01-13T19:18:38.239Z",
      "last_modified_at": "2017-01-13T19:18:38.239Z"
    }
  ]
}

// To see live output, click the Try It button

Retrieves a list of rewards.

Query Parameters

cursor
Value for pagination, obtained from the response of the previous page. Omitted when requesting the first page of results

limit
Maximum number of results to return for the page

from
First date of range (YYYY-MM-DD, inclusive)

to
Last date of range (YYYY-MM-DD, inclusive)

widget_id
Can be located on the Widget Installation Code tab within a widget management page, or via GET/widgets endpoint

conversion_id
The conversion to which the rewards belong

Response Model

Reward
id integer	Friendbuy internal id for the reward
type string	One of `percent_discount`, `fixed_cash`, `fixed_points`, `stripe_credit`, `chargebee_credit` or `other`
status string	One of `pending`, `valid`, or `invalid`
amount number	Amount of the reward in units of the reward type
rejected_reasons string	An object describing the self referral and reward criteria that triggered the reward to be rejected instead of approved
widget string	API link of the associated widget
customer string	API link of the associated customer, if any
conversion string	Conversion of the reward
evaluate_at datetime	Timestamp at which the reward validity was scheduled to be evaluated
created_at datetime	Creation timestamp
last_modified_at datetime	Timestamp of the most recent modification

GET /rewards/{id}

// Example Response (200 OK)
{
  "reward": {
    "id": 3181,
    "type": "fixed_cash",
    "status": "valid",
    "amount": 10,
    "rejected_reasons": "",
    "widget": "https://developer-api.friendbuy.com/v2/widgets/55",
    "customer": "https://developer-api.friendbuy.com/v2/customers/17",
    "conversion": "https://developer-api.friendbuy.com/v2/conversions/121393",
    "evaluate_at": "2017-01-13T19:20:38.211Z",
    "created_at": "2017-01-13T19:18:38.239Z",
    "last_modified_at": "2017-01-13T19:18:38.239Z"
  }
}

// To see live output, click the Try It button

Retrieves the reward with the given id.

Path Parameters

id*
The internal id of the reward

*Required field

Response Model

Reward
id integer	Friendbuy internal id for the reward
type string	One of `percent_discount`, `fixed_cash`, `fixed_points`, `stripe_credit`, `chargebee_credit` or `other`
status string	One of `pending`, `valid`, or `invalid`
amount number	Amount of the reward in units of the reward type
rejected_reasons string	An object describing the self referral and reward criteria that triggered the reward to be rejected instead of approved
widget string	API link of the associated widget
customer string	API link of the associated customer, if any
conversion string	Conversion of the reward
evaluate_at datetime	Timestamp at which the reward validity was scheduled to be evaluated
created_at datetime	Creation timestamp
last_modified_at datetime	Timestamp of the most recent modification

Coupons

GET /coupon_banks

// Example Response (200 OK)
{
  "next_page": "https://developer-api.friendbuy.com/v2/coupon_banks?cursor=70",
  "results_count": 20,
  "results": [
    {
      "id": 1,
      "name": "Fall promotion",
      "description": "Coupons for fall promotion",
      "alert_threshold": 400,
      "active": true,
      "created_at": "2017-01-13T19:18:38.239Z"
    }
  ]
}

// To see live output, click the Try It button

Retrieves a list of coupon banks.

Query Parameters

cursor
Value for pagination, obtained from the response of the previous page. Omitted when requesting the first page of results

limit
Maximum number of results to return for the page

Response Model

CouponBank
id integer	Coupon bank ID
name string	Name of the coupon bank
description string	Description of the coupon bank
alert_threshold integer	An email will be sent to you when the coupon bank drops below this amount
active boolean	Whether the coupon bank is active
created_at datetime	Creation timestamp

GET /coupon_banks/{id}

// Example Response (200 OK)
{
  "coupon_bank": {
    "id": 1,
    "name": "Fall promotion",
    "description": "Coupons for fall promotion",
    "alert_threshold": 400,
    "active": true,
    "created_at": "2017-01-13T19:18:38.239Z"
  }
}

// To see live output, click the Try It button

Retrieves the coupon bank with the given id.

Path Parameters

id*
The internal id of the coupon bank

*Required field

Response Model

CouponBank
id integer	Coupon bank ID
name string	Name of the coupon bank
description string	Description of the coupon bank
alert_threshold integer	An email will be sent to you when the coupon bank drops below this amount
active boolean	Whether the coupon bank is active
created_at datetime	Creation timestamp

GET /coupons

// Example Response (200 OK)
{
  "next_page": "https://developer-api.friendbuy.com/v2/coupons?cursor=70",
  "results_count": 20,
  "results": [
    {
      "id": 1,
      "code": "COUPON123456",
      "coupon_bank": "#{API_BASE_URI}/coupon_banks/121393",
      "email_address": "delia@example.net",
      "created_at": "2017-01-13T19:18:38.239Z",
      "last_modified_at": "2017-01-13T19:18:38.239Z"
    }
  ]
}

// To see live output, click the Try It button

Retrieves a list of coupons.

Query Parameters

cursor
Value for pagination, obtained from the response of the previous page. Omitted when requesting the first page of results

limit
Maximum number of results to return for the page

from
First date of range (YYYY-MM-DD, inclusive)

to
Last date of range (YYYY-MM-DD, inclusive)

email_address
The email address associated with the coupon

Response Model

Coupon
id integer	Coupon ID
code string	Coupon code
coupon_bank string	API link of the coupon bank
email_address string	Email address associated with this coupon, if any
created_at datetime	Creation timestamp
last_modified_at datetime	Timestamp of the most recent modification

Clicks

GET /clicks

// Example Response (200 OK)
{
  "next_page": "https://developer-api.friendbuy.com/v2/clicks?cursor=70",
  "results_count": 20,
  "results": [
    {
      "id": 599393,
      "ip_address": "8.8.8.8",
      "referrer": "https://t.example.co/9Azx8",
      "type": "shareclick",
      "widget": "https://developer-api.friendbuy.com/v2/widgets/55",
      "customer": "https://developer-api.friendbuy.com/v2/customers/17",
      "email": "delia@example.net",
      "source": "https://developer-api.friendbuy.com/v2/shares/93813",
      "created_at": "2017-01-13T19:18:38.239Z"
    }
  ]
}

// To see live output, click the Try It button

Retrieves a list of clicks.

Query Parameters

cursor
Value for pagination, obtained from the response of the previous page. Omitted when requesting the first page of results

limit
Maximum number of results to return for the page

from
First date of range (YYYY-MM-DD, inclusive)

to
Last date of range (YYYY-MM-DD, inclusive)

widget_id
Can be located on the Widget Installation Code tab within a widget management page, or via GET/widgets endpoint

email_address
The email address associated with the click

Response Model

Click
id integer	Friendbuy internal id for this click
ip_address string	IP address associated with the click
referrer string	Referrer URL
type string	One of `shareclick`, `personalurlclick`, or `reminderemailclick`
widget string	API link of the associated widget
customer string	API link of the associated customer, if any
email string	Email address associated with the click
source string	API link for the share, referral link, or reminder email associated with the click
created_at datetime	Creation timestamp

Selected Friendbuy widgets enable users to opt in to receiving future newsletter communications from your company.

GET /newsletter_opt_ins

// Example Response (200 OK)
{
  "next_page": "https://developer-api.friendbuy.com/v2/newsletter_opt_ins?cursor=70",
  "results_count": 20,
  "results": [
    {
      "email": "delia@example.net",
      "source": "https://developer-api.friendbuy.com/v2/shares/93813",
      "widget": "https://developer-api.friendbuy.com/v2/widgets/55",
      "created_at": "2017-01-13T19:18:38.239Z"
    }
  ]
}

// To see live output, click the Try It button

Retrieves the list of email addresses that have opted in to receiving newsletter emails

Query Parameters

cursor
Value for pagination, obtained from the response of the previous page. Omitted when requesting the first page of results

limit
Maximum number of results to return for the page

from
First date of range (YYYY-MM-DD, inclusive)

to
Last date of range (YYYY-MM-DD, inclusive)

widget_id
Can be located on the Widget Installation Code tab within a widget management page, or via GET/widgets endpoint

source
One of share or email_capture. Required.

Response Model

NewsletterOptIn
email string	Email address that has opted in
source string	API link of the share or the email capture in which the email opted in
widget string	API link of the associated widget
created_at datetime	Creation timestamp

Email Opt Outs

Friendbuy maintains a list of email addresses for users who have opted out of receiving referral-related email communications from Friendbuy on behalf of your company. This list is always cross-referenced prior to sending emails from our system. For information about integrating Friendbuy with your own API endpoint, please refrer to the Email Recipient Authorization.

POST /jobs/email_opt_outs

// Example Request Body
{
  "emails": [
    "pele@example.br, messi@example.ar, neuer@example.de"
  ]
}

// Example Response (202 ACCEPTED)
{
  "job": {
    "id": 15,
    "filename": "/tmp/907bf7ce2211aa",
    "status": "Success",
    "total_items_count": 89,
    "updated_items_count": 55,
    "failure_reason": "",
    "created_at": "2017-01-13T19:18:38.239Z",
    "last_modified_at": "2017-01-13T19:18:38.239Z"
  }
}

// To see live output, click the Try It button

In addition to allowing users to opt out through an unsubscribe link in email shares, you can upload a list of email addresses that is maintained by your company.

Body Parameters

emails*
Array of email addresses to opt out (enter as a comma-separated list to try out)

* Required field

Response Model

Job
id integer	Job id
filename string	Filename
status string	One of `Success`, `Failed`, or `In Progress`
total_items_count integer	Total items requested to be processed by this job
updated_items_count integer	Number of items processed so far by this job
failure_reason string	Failure reason
created_at datetime	Creation timestamp
last_modified_at datetime	Timestamp of the most recent modification

GET /jobs/email_opt_outs/{id}

// Example Response (200 OK)
{
  "job": {
    "id": 15,
    "filename": "/tmp/907bf7ce2211aa",
    "status": "Success",
    "total_items_count": 89,
    "updated_items_count": 55,
    "failure_reason": "",
    "created_at": "2017-01-13T19:18:38.239Z",
    "last_modified_at": "2017-01-13T19:18:38.239Z"
  }
}

// To see live output, click the Try It button

Retrieves the status of an email opt out job.

Path Parameters

id*
The job id, returned in the response to the job creation input

*Required field

Response Model

Job
id integer	Job id
filename string	Filename
status string	One of `Success`, `Failed`, or `In Progress`
total_items_count integer	Total items requested to be processed by this job
updated_items_count integer	Number of items processed so far by this job
failure_reason string	Failure reason
created_at datetime	Creation timestamp
last_modified_at datetime	Timestamp of the most recent modification

GET /email_opt_outs

// Example Response (200 OK)
{
  "next_page": "https://developer-api.friendbuy.com/v2/email_opt_outs?cursor=70",
  "results_count": 20,
  "results": [
    {
      "id": 19,
      "email": "delia@example.net",
      "ip_address": "8.8.8.8",
      "source": "upload",
      "created_at": "2017-01-13T19:18:38.239Z"
    }
  ]
}

// To see live output, click the Try It button

Retrieves a list of opted-out email addresses.

Query Parameters

cursor
Value for pagination, obtained from the response of the previous page. Omitted when requesting the first page of results

limit
Maximum number of results to return for the page

from
First date of range (YYYY-MM-DD, inclusive)

to
Last date of range (YYYY-MM-DD, inclusive)

Response Model

EmailOptOut
id integer	Id of the opt out record
email string	Email address on the opt out list
ip_address string	IP address associated with the opt out
source string	Source of the opt_out_list, either `share` if the opt out was made from a share widget, or `upload` if part of an uploaded opt out list
created_at datetime	Creation timestamp

User Data

The user data endpoints support CCPA and GDPR requests for reports of user data stored, and deletion of user data.

POST /user_data/request_report

// Example Request Body
{
  "email_addresses": [
    "pele@example.br",
    "messi@example.ar",
    "neuer@example.de"
  ],
  "notification_email": "tgo@example.net"
}

// Example Response (200 OK)
{
  "message": "Request received",
  "task_id": "abc123"
}

// To see live output, click the Try It button

Request a report of the data stored for a list of user email addresses. You will receive an email with a link to the report at the email provided.

Body Parameters

email_addresses*
Array of email addresses to opt out (enter as a comma-separated list to try out)

notification_email*
An email to receive notification when task is completed

* Required field

Response Model

UserDataResponse
message string	Message indicating success or failure for the request
task_id string	An id for the task executing the operation

POST /user_data/delete

// Example Request Body
{
  "email_addresses": [
    "pele@example.br",
    "messi@example.ar",
    "neuer@example.de"
  ],
  "notification_email": "tgo@example.net"
}

// Example Response (200 OK)
{
  "message": "Request received",
  "task_id": "abc123"
}

// To see live output, click the Try It button

Delete the data stored for a list of user email addresses.

Body Parameters

email_addresses*
Array of email addresses to opt out (enter as a comma-separated list to try out)

notification_email*
An email to receive notification when task is completed

* Required field

Response Model

UserDataResponse
message string	Message indicating success or failure for the request
task_id string	An id for the task executing the operation

Webhooks

Friendbuy’s webhooks provide real-time notifications to your system based on data created by a referral program. Use webhooks to:

Deposit credit into an advocate’s account after a successful conversion and reward evaluation
Aggregate real-time data on referral program activity
Perform actions in your system based on referral program activity, such as the recording of events in a CRM

When invoking webhooks and integrating with APIs on your servers, Friendbuy will use the secret key to sign requests.

from base64 import b64encode
from hashlib import sha1
import hmac
def create_signature(api_secret, data):
    mac = hmac.new(api_secret.encode('utf-8'), data.encode('utf-8'), sha1)
    computed = b64encode(mac.digest())
    return computed.strip()

You can verify the authenticity of a webhook request or client API integration from Friendbuy by analyzing its cryptographic signature. When Friendbuy sends a request to your endpoints, a signature is placed in the X-FRIENDBUY-SIGNATURE header (X-FRIENDBUY-SIGNATURE-V2 for custom reward validation), and is computed by Base64-encoding the HMAC-SHA1 hash of the request body with your Friendbuy secret key. To verify the signature:

Calculate an HMAC-SHA1 composition of the JSON request body: HMAC(api_secret, json_body)
Base64 encode the resulting value.
If the Base64 encoded hash matches the signature header, the request is valid.

To provide better flexibility for customers that have specific header signature requirements, Friendbuy can now include custom headers as an alternative to our standard signature. For example, you may wish Friendbuy to supply the access token ac33-pXAP under the header Api-Access-Token. Friendbuy will then append the header in each webhook or integration request:

Api-Access-Token=ac33-pXAP

Custom headers can also be utilized for purposes other than security. For instance, if your webhook or integration url handles posts from more than one service, a vendor identifier could be used to indicate Friendbuy is the requesting vendor, for example:

Webhook-Consumer-Id=friendbuy

This feature is supported for all webhooks and client integration callbacks. For more details about utilizing custom headers, please contact your Friendbuy Customer Success Manager.

Each available webhook is documented below. For each webhook, a complete technical specification of the data model is provided in the center pane. The right-hand pane contains an example of such a JSON request.

{
  "id": 196418,
  "referral_code": "uxC",
  "message": {
    "id": "100001965159666_428859647189537",
    "content": "This is my favorite tennis racket ever",
    "network": "facebook"
  },
  "campaign": {
    "id": 233,
    "name": "Fall Shoe Sale",
    "published": true,
    "referral_incentive": {
      "type": "fixed_cash",
      "value": 25
    },
    "created_at": "2015-08-09T03:20:11.098230-07:00"
  },
  "ip_address": "8.8.8.8",
  "newsletter_opt_in": true,
  "send_reminder": true,
  "created_at": "2017-01-13T19:18:38.239Z",
  "detail_uri": "https://developer-api.friendbuy.com/v2/shares/196418",
  "email_recipients": [
    "pele@example.br",
    "messi@example.ar"
  ],
  "sharer": {
    "name": "Taylor Gomez",
    "email": "tgo@example.net",
    "customer": {
      "account_id": "JAYZ",
      "id": "JAYZ",
      "email_address": "jzheng@example.mil",
      "first_name": "Jaylene",
      "last_name": "Zheng",
      "stripe_customer_id": "cus_Agg4bCEhno7A1E",
      "chargebee_customer_id": "4gkYnd21ouvW",
      "detail_uri": "https://developer-api.friendbuy.com/v2/customers/1"
    },
    "facebook_friends_count": 987,
    "twitter_followers_count": 121393,
    "birthdate": "1989-11-09"
  }
}

A share occurs when an advocate refers a friend directly through a Friendbuy widget. The share will be associated to a specific channel, such as email, Facebook, or Twitter.

After a successful share, Friendbuy will send a POST request to your system with data about the share. Share webhooks are triggered only in response to direct shares, and not to dissemination of a Personal URL (PURL).

Request Model

ShareExcerpt

id
integer Friendbuy internal id for this share

referral_code
string Short alphanumeric code

message
object Message sent along with share (Expand)

ShareMessage
id string	Message id assigned by facebook or twitter
content string	Text entered by the advocate
network string	Distribution channel for this share

campaign
object Campaign that is being shared (Expand)

CampaignExcerpt

id
integer Friendbuy-assigned id for the campaign

name
string Name of the campaign

published
boolean Whether the campaign has been published

referral_incentive
object Incentive for the campaign (Expand)

ReferralIncentive
type string	One of `percent_discount`, `fixed_cash`, `fixed_points`, `stripe_credit`, `chargebee_credit` or `other`
value number	Amount of the reward in units of the reward type

created_at
datetime Creation timestamp

ip_address
string IP address of the share

newsletter_opt_in
boolean Whether a newsletter opt in should take place with the share

send_reminder
boolean Whether a reminder should be sent for the share

created_at
datetime Share creation timestamp

detail_uri
string URI endpoint at which to get full details of the share

email_recipients
array JSON-formatted array of recipients for the share, present only if (1) the share is an email share and (2) the merchant is permitted to access this information (*Contact Friendbuy to inquire about the ability to access the recipient list*)

sharer
object Information for the entity making the share (Expand)

SharerExcerpt

name
string Name of sharer, if known

email
string Email address to receive the reward, if eventually eligible

customer
object Customer information, if available at the time of share (Expand)

CustomerExcerpt
account_id string	The id assigned by you to your customer (not the same as the internal Friendbuy-assigned id)
id string	Copy of the `account_id` field
email_address string	Email associated with the customer
first_name string	Customer first name
last_name string	Customer last name
stripe_customer_id string	Stripe’s id for the customer
chargebee_customer_id string	Chargebee’s id for the customer
detail_uri string	URI at which complete details of the customer can be retrieved

facebook_friends_count
integer Number of Facebook friends, if known

twitter_followers_count
integer Number of Twitter followers, if known

birthdate
date Birthdate, if known

Email Capture Webhook

{
  "id": 362752,
  "email_address": "jwu@gmail.com",
  "coupon_code": "BOGO-8910",
  "custom_properties": {
    "birthdate": "1969-07-28",
    "tel": "343-555-8680",
    "zipcode": "45678"
  },
  "campaign": {
    "id": 233,
    "name": "Fall Shoe Sale",
    "published": true,
    "referral_incentive": {
      "type": "fixed_cash",
      "value": 25
    },
    "created_at": "2015-08-09T03:20:11.098230-07:00"
  },
  "created_at": "2018-02-21T19:12:38.239Z",
  "referrer": {
    "customer": {
      "account_id": "JAYZ",
      "id": "JAYZ",
      "email_address": "jzheng@example.mil",
      "first_name": "Jaylene",
      "last_name": "Zheng",
      "stripe_customer_id": "cus_Agg4bCEhno7A1E",
      "chargebee_customer_id": "4gkYnd21ouvW",
      "detail_uri": "https://developer-api.friendbuy.com/v2/customers/1"
    },
    "email": "alex@example.ca",
    "name": "Taylor Gomez",
    "facebook_friends_count": 987,
    "twitter_followers_count": 121393,
    "birthdate": "1989-11-09"
  },
  "referral_code": "uxC",
  "newsletter_opt_in": true,
  "ip_address": "8.8.8.8",
  "purchase_history_validation_passed": false
}

An email capture event occurs when a referred friend or site visitor submits their email address through an email capture widget.

After a successful email capture, Friendbuy will send a POST request to your system with data about the email capture, the visitor, and offer (if applicable). If the visitor is a referred friend, details about the referring advocate will also be included.

Request Model

EmailCaptureExcerpt

id
integer Friendbuy internal id for this email capture

email_address
string The email address that was captured

coupon_code
string The coupon code that was provided after email capture, if given

custom_properties
object Additional data collected by the email capture widget

campaign
object Campaign for this email capture (Expand)

CampaignExcerpt

id
integer Friendbuy-assigned id for the campaign

name
string Name of the campaign

published
boolean Whether the campaign has been published

referral_incentive
object Incentive for the campaign (Expand)

ReferralIncentive
type string	One of `percent_discount`, `fixed_cash`, `fixed_points`, `stripe_credit`, `chargebee_credit` or `other`
value number	Amount of the reward in units of the reward type

created_at
datetime Creation timestamp

created_at
datetime Email capture creation timestamp

referrer
object Information about the advocate who referred the email capture (Expand)

Referrer

customer
object Present only if referral is a customer personal url or a share with a known customer (Expand)

CustomerExcerpt
account_id string	The id assigned by you to your customer (not the same as the internal Friendbuy-assigned id)
id string	Copy of the `account_id` field
email_address string	Email associated with the customer
first_name string	Customer first name
last_name string	Customer last name
stripe_customer_id string	Stripe’s id for the customer
chargebee_customer_id string	Chargebee’s id for the customer
detail_uri string	URI at which complete details of the customer can be retrieved

email
string Present only if referral is an email personal url or a share with a known referring email

name
string Name of referrer, if conversion was from a share

facebook_friends_count
integer Number of Facebook friends of sharer, if known

twitter_followers_count
integer Number of Twitter followers of sharer, if known

birthdate
date Birthdate of sharer, if known

referral_code
string Short alphanumeric code (e.g., uxC)

newsletter_opt_in
boolean Whether a newsletter opt in should take place with the email capture

ip_address
string IP address associated with the email capture

purchase_history_validation_passed
boolean Indicates if Friendbuy has already recorded a purchase associated with the email address provided by the visitor. This property is only included in the payload for email capture widgets that have this validation check enabled.

Conversion Webhook

{
  "id": 121393,
  "status": "paid",
  "type": "share",
  "campaign": {
    "id": 233,
    "name": "Fall Shoe Sale",
    "published": true,
    "referral_incentive": {
      "type": "fixed_cash",
      "value": 25
    },
    "created_at": "2015-08-09T03:20:11.098230-07:00"
  },
  "purchase": {
    "order_id": "PQZ-4181",
    "coupon_code": "COUPON123456",
    "date": "2017-04-01T11:07:40.904Z",
    "total": 15.97,
    "new_customer": "true",
    "email": "adrian@example.fi",
    "ip_address": "200.1.2.3",
    "products": [
      {
        "sku": "99P88Q77R",
        "quantity": 21,
        "price": 319.99
      }
    ],
    "customer": {
      "account_id": "JAYZ",
      "id": "JAYZ",
      "email_address": "jzheng@example.mil",
      "first_name": "Jaylene",
      "last_name": "Zheng",
      "stripe_customer_id": "cus_Agg4bCEhno7A1E",
      "chargebee_customer_id": "4gkYnd21ouvW",
      "detail_uri": "https://developer-api.friendbuy.com/v2/customers/1"
    }
  },
  "detail_uri": "https://developer-api.friendbuy.com/v2/conversions/121393",
  "created_at": "2016-03-01T19:12:38.239Z",
  "possible_self_referral": true,
  "fraud": {
    "same_shopper": false,
    "same_customer": false,
    "same_email": false,
    "same_ip_address": false,
    "same_ip_and_user_agent": false,
    "fuzzy_email": false,
    "high_sensitivity_fuzzy_email": false
  },
  "reward": "null",
  "personal_url": {
    "referral_code": "uxC",
    "trackable_link": "http://fbuy.me/uxC",
    "destination_url": "http://mycompany.example.com/rewards/908",
    "referral_code_blacklisted": true
  },
  "share": {
    "id": 196418,
    "referral_code": "uxC",
    "message": {
      "id": "100001965159666_428859647189537",
      "content": "This is my favorite tennis racket ever",
      "network": "facebook"
    },
    "campaign": {
      "id": 233,
      "name": "Fall Shoe Sale",
      "published": true,
      "referral_incentive": {
        "type": "fixed_cash",
        "value": 25
      },
      "created_at": "2015-08-09T03:20:11.098230-07:00"
    },
    "ip_address": "8.8.8.8",
    "newsletter_opt_in": true,
    "send_reminder": true,
    "created_at": "2017-01-13T19:18:38.239Z",
    "detail_uri": "https://developer-api.friendbuy.com/v2/shares/196418",
    "email_recipients": [
      "pele@example.br",
      "messi@example.ar"
    ],
    "sharer": {
      "name": "Taylor Gomez",
      "email": "tgo@example.net",
      "customer": {
        "account_id": "JAYZ",
        "id": "JAYZ",
        "email_address": "jzheng@example.mil",
        "first_name": "Jaylene",
        "last_name": "Zheng",
        "stripe_customer_id": "cus_Agg4bCEhno7A1E",
        "chargebee_customer_id": "4gkYnd21ouvW",
        "detail_uri": "https://developer-api.friendbuy.com/v2/customers/1"
      },
      "facebook_friends_count": 987,
      "twitter_followers_count": 121393,
      "birthdate": "1989-11-09"
    }
  },
  "reminder_email": {
    "id": 377,
    "customer": "https://developer-api.friendbuy.com/v2/customers/17",
    "widget": "https://developer-api.friendbuy.com/v2/widgets/55",
    "share": "https://developer-api.friendbuy.com/v2/shares/93813",
    "referral_link": "https://developer-api.friendbuy.com/v2/referral_links/uXc",
    "advocate_email_address": "jzheng@example.mil",
    "email_recipients_count": 100,
    "created_at": "2017-01-13T19:18:38.239Z",
    "last_modified_at": "2017-01-13T19:18:38.239Z"
  },
  "referrer": {
    "customer": {
      "account_id": "JAYZ",
      "id": "JAYZ",
      "email_address": "jzheng@example.mil",
      "first_name": "Jaylene",
      "last_name": "Zheng",
      "stripe_customer_id": "cus_Agg4bCEhno7A1E",
      "chargebee_customer_id": "4gkYnd21ouvW",
      "detail_uri": "https://developer-api.friendbuy.com/v2/customers/1"
    },
    "email": "alex@example.ca",
    "name": "Taylor Gomez",
    "facebook_friends_count": 987,
    "twitter_followers_count": 121393,
    "birthdate": "1989-11-09"
  },
  "rewards": [
    {
      "id": 3181,
      "status": "invalid",
      "type": "fixed_cash",
      "amount": 10,
      "rejected_reasons": {
        "same_customer": "same customer ID detected",
        "same_email": "same email detected",
        "fuzzy_email": "similar email detected"
      },
      "created_at": "2017-01-13T19:18:38.239Z",
      "evaluate_at": "2017-01-13T19:20:38.211Z",
      "conversion": {
        "id": 121393,
        "status": "paid",
        "type": "share",
        "campaign": {
          "id": 233,
          "name": "Fall Shoe Sale",
          "published": true,
          "referral_incentive": {
            "type": "fixed_cash",
            "value": 25
          },
          "created_at": "2015-08-09T03:20:11.098230-07:00"
        },
        "purchase": {
          "order_id": "PQZ-4181",
          "coupon_code": "COUPON123456",
          "date": "2017-04-01T11:07:40.904Z",
          "total": 15.97,
          "new_customer": "true",
          "email": "adrian@example.fi",
          "ip_address": "200.1.2.3",
          "products": [
            {
              "sku": "99P88Q77R",
              "quantity": 21,
              "price": 319.99
            }
          ],
          "customer": {
            "account_id": "JAYZ",
            "id": "JAYZ",
            "email_address": "jzheng@example.mil",
            "first_name": "Jaylene",
            "last_name": "Zheng",
            "stripe_customer_id": "cus_Agg4bCEhno7A1E",
            "chargebee_customer_id": "4gkYnd21ouvW",
            "detail_uri": "https://developer-api.friendbuy.com/v2/customers/1"
          }
        },
        "detail_uri": "https://developer-api.friendbuy.com/v2/conversions/121393",
        "created_at": "2016-03-01T19:12:38.239Z",
        "possible_self_referral": true,
        "fraud": {
          "same_shopper": false,
          "same_customer": false,
          "same_email": false,
          "same_ip_address": false,
          "same_ip_and_user_agent": false,
          "fuzzy_email": false,
          "high_sensitivity_fuzzy_email": false
        },
        "reward": "null",
        "personal_url": {
          "referral_code": "uxC",
          "trackable_link": "http://fbuy.me/uxC",
          "destination_url": "http://mycompany.example.com/rewards/908",
          "referral_code_blacklisted": true
        },
        "share": {
          "id": 196418,
          "referral_code": "uxC",
          "message": {
            "id": "100001965159666_428859647189537",
            "content": "This is my favorite tennis racket ever",
            "network": "facebook"
          },
          "campaign": {
            "id": 233,
            "name": "Fall Shoe Sale",
            "published": true,
            "referral_incentive": {
              "type": "fixed_cash",
              "value": 25
            },
            "created_at": "2015-08-09T03:20:11.098230-07:00"
          },
          "ip_address": "8.8.8.8",
          "newsletter_opt_in": true,
          "send_reminder": true,
          "created_at": "2017-01-13T19:18:38.239Z",
          "detail_uri": "https://developer-api.friendbuy.com/v2/shares/196418",
          "email_recipients": [
            "pele@example.br",
            "messi@example.ar"
          ],
          "sharer": {
            "name": "Taylor Gomez",
            "email": "tgo@example.net",
            "customer": {
              "account_id": "JAYZ",
              "id": "JAYZ",
              "email_address": "jzheng@example.mil",
              "first_name": "Jaylene",
              "last_name": "Zheng",
              "stripe_customer_id": "cus_Agg4bCEhno7A1E",
              "chargebee_customer_id": "4gkYnd21ouvW",
              "detail_uri": "https://developer-api.friendbuy.com/v2/customers/1"
            },
            "facebook_friends_count": 987,
            "twitter_followers_count": 121393,
            "birthdate": "1989-11-09"
          }
        },
        "reminder_email": {
          "id": 377,
          "customer": "https://developer-api.friendbuy.com/v2/customers/17",
          "widget": "https://developer-api.friendbuy.com/v2/widgets/55",
          "share": "https://developer-api.friendbuy.com/v2/shares/93813",
          "referral_link": "https://developer-api.friendbuy.com/v2/referral_links/uXc",
          "advocate_email_address": "jzheng@example.mil",
          "email_recipients_count": 100,
          "created_at": "2017-01-13T19:18:38.239Z",
          "last_modified_at": "2017-01-13T19:18:38.239Z"
        },
        "referrer": {
          "customer": {
            "account_id": "JAYZ",
            "id": "JAYZ",
            "email_address": "jzheng@example.mil",
            "first_name": "Jaylene",
            "last_name": "Zheng",
            "stripe_customer_id": "cus_Agg4bCEhno7A1E",
            "chargebee_customer_id": "4gkYnd21ouvW",
            "detail_uri": "https://developer-api.friendbuy.com/v2/customers/1"
          },
          "email": "alex@example.ca",
          "name": "Taylor Gomez",
          "facebook_friends_count": 987,
          "twitter_followers_count": 121393,
          "birthdate": "1989-11-09"
        }
      }
    }
  ]
}

A conversion occurs when (1) Friendbuy is notified of a purchase and (2) we are able to associate to that purchase to an advocate’s referral via the referral code or coupon code provided to their friend.

You can notify Friendbuy of a purchase through a Track Order call via the Friendbuy JavaScript embedded on your site, or through the POST /purchases endpoint.

After a successful conversion, Friendbuy will send a POST request to your system containing data about the conversion.

Request Model

ConversionExcerpt

id
integer Friendbuy internal id for this conversion

status
string One of unmarked, paid, or rejected

type
string One of share, customer_personal_url, email_personal_url, or reminder_email

campaign
object Campaign for this reward (Expand)

CampaignExcerpt

id
integer Friendbuy-assigned id for the campaign

name
string Name of the campaign

published
boolean Whether the campaign has been published

referral_incentive
object Incentive for the campaign (Expand)

ReferralIncentive
type string	One of `percent_discount`, `fixed_cash`, `fixed_points`, `stripe_credit`, `chargebee_credit` or `other`
value number	Amount of the reward in units of the reward type

created_at
datetime Creation timestamp

purchase
object Purchase triggering the conversion if any (Expand)

PurchaseExcerpt

order_id
string Order Id of the purchase

coupon_code
string Present if a coupon code was used to make the purchase

date
string Timestamp of purchase (missing time zone)

total
number Total purchase amount reported

new_customer
boolean Whether or not the purchase was reported to have been made by a new (first-time) customer, one of true, false, or unknown

email
string Email address of the purchaser if known

ip_address
string IP address

products
array List of products reported in the purchase (Expand)

Product
sku string	Product SKU
quantity number	Number of units of the product that were purchased
price number	Amount of the order, in currency units

customer
object Customer making the purchase, if known (Expand)

CustomerExcerpt
account_id string	The id assigned by you to your customer (not the same as the internal Friendbuy-assigned id)
id string	Copy of the `account_id` field
email_address string	Email associated with the customer
first_name string	Customer first name
last_name string	Customer last name
stripe_customer_id string	Stripe’s id for the customer
chargebee_customer_id string	Chargebee’s id for the customer
detail_uri string	URI at which complete details of the customer can be retrieved

detail_uri
string Friendbuy REST API resource for the conversion

created_at
datetime Conversion creation timestamp

possible_self_referral
boolean Whether the conversion may have come from an advocate using their own referral. This is done by comparing the data collected at time of a purchase to the data collected at time the share, PURL, or reminder email is generated. Note: this calculation is dependent on which fraud check settings have been enabled in the Friendbuy platform (specifically, the browser, customer id, email address, and IP address checks)

fraud
object Brief report on the presence or absence of various fraud conditions (Expand)

FraudChecks
same_shopper boolean	Whether the same browser was used in both referral and purchase
same_customer boolean	Whether the merchant-assigned customer ids of the advocate and purchaser match
same_email boolean	Whether the email addresses of the advocate and purchaser match exactly
same_ip_address boolean	Whether the IP addresses of the advocate and purchaser match exactly
same_ip_and_user_agent boolean	Whether both the IP addresses and the user agent strings of the advocate and purchaser match exactly
fuzzy_email boolean	Whether the email addresses of the advocate and purchaser are _very_ similar
high_sensitivity_fuzzy_email boolean	Whether the email addresses of the advocate and purchaser are _loosely_ similar

reward Deprecated, always null

personal_url
object Present only if conversion was triggered from a PURL (Expand)

ReferralCodeExcerpt
referral_code string	Short alphanumeric code (e.g., uxC)
trackable_link string	URI formed from the shortened domain together with the short code
destination_url string	URI in the merchant’s site that the trackable link redirects to
referral_code_blacklisted boolean	States if referral code has been invalidated from redirecting users to offer, managed within Referral Code Blacklist in the application.

share
object Present only if conversion was triggered from a share (Expand)

ShareExcerpt

id
integer Friendbuy internal id for this share

referral_code
string Short alphanumeric code

message
object Message sent along with share (Expand)

ShareMessage
id string	Message id assigned by facebook or twitter
content string	Text entered by the advocate
network string	Distribution channel for this share

campaign
object Campaign that is being shared (Expand)

CampaignExcerpt

id
integer Friendbuy-assigned id for the campaign

name
string Name of the campaign

published
boolean Whether the campaign has been published

referral_incentive
object Incentive for the campaign (Expand)

ReferralIncentive
type string	One of `percent_discount`, `fixed_cash`, `fixed_points`, `stripe_credit`, `chargebee_credit` or `other`
value number	Amount of the reward in units of the reward type

created_at
datetime Creation timestamp

ip_address
string IP address of the share

newsletter_opt_in
boolean Whether a newsletter opt in should take place with the share

send_reminder
boolean Whether a reminder should be sent for the share

created_at
datetime Share creation timestamp

detail_uri
string URI endpoint at which to get full details of the share

sharer
object Information for the entity making the share (Expand)

SharerExcerpt

name
string Name of sharer, if known

email
string Email address to receive the reward, if eventually eligible

customer
object Customer information, if available at the time of share (Expand)

CustomerExcerpt
account_id string	The id assigned by you to your customer (not the same as the internal Friendbuy-assigned id)
id string	Copy of the `account_id` field
email_address string	Email associated with the customer
first_name string	Customer first name
last_name string	Customer last name
stripe_customer_id string	Stripe’s id for the customer
chargebee_customer_id string	Chargebee’s id for the customer
detail_uri string	URI at which complete details of the customer can be retrieved

facebook_friends_count
integer Number of Facebook friends, if known

twitter_followers_count
integer Number of Twitter followers, if known

birthdate
date Birthdate, if known

reminder_email
object Present only if conversion was triggered from a reminder email (Expand)

ReminderEmail
id integer	Friendbuy-assigned id for the reminder email
customer string	API link of the associated customer, if any
widget string	API link of the associated widget
share string	API link of the associated share.
referral_link string	API link of the referral link
advocate_email_address string	Email address of the advocate
email_recipients_count integer	Number of email recipients of the original share
created_at datetime	Creation timestamp
last_modified_at datetime	Timestamp of the most recent modification

referrer
object Information about the advocate creating the conversion (Expand)

Referrer

customer
object Present only if referral is a customer personal url or a share with a known customer (Expand)

CustomerExcerpt
account_id string	The id assigned by you to your customer (not the same as the internal Friendbuy-assigned id)
id string	Copy of the `account_id` field
email_address string	Email associated with the customer
first_name string	Customer first name
last_name string	Customer last name
stripe_customer_id string	Stripe’s id for the customer
chargebee_customer_id string	Chargebee’s id for the customer
detail_uri string	URI at which complete details of the customer can be retrieved

email
string Present only if referral is an email personal url or a share with a known referring email

name
string Name of referrer, if conversion was from a share

facebook_friends_count
integer Number of Facebook friends of sharer, if known

twitter_followers_count
integer Number of Twitter followers of sharer, if known

birthdate
date Birthdate of sharer, if known

rewards
array Rewards from this conversion, only present for top-level conversion queries and webhooks and never included for conversions are embedded within reward data (Expand)

RewardExcerpt

id
integer Friendbuy internal id for the reward

status
string One of pending, valid, or invalid

type
string One of percent_discount, fixed_cash, fixed_points, stripe_credit, chargebee_credit or other

amount
number Amount of the reward in units of the reward type

rejected_reasons
object object describing the self-referral and reward criteria that triggered the reward to be rejected

created_at
datetime Timestamp at which the reward was created

evaluate_at
datetime Timestamp at which the reward validity was evaluated

conversion
object Conversion of the reward (Expand)

ConversionExceprtWithoutRewards

id
integer Friendbuy internal id for this conversion

status
string One of unmarked, paid, or rejected

type
string One of share, customer_personal_url, email_personal_url, or reminder_email

campaign
object Campaign for this reward (Expand)

CampaignExcerpt

id
integer Friendbuy-assigned id for the campaign

name
string Name of the campaign

published
boolean Whether the campaign has been published

referral_incentive
object Incentive for the campaign (Expand)

ReferralIncentive
type string	One of `percent_discount`, `fixed_cash`, `fixed_points`, `stripe_credit`, `chargebee_credit` or `other`
value number	Amount of the reward in units of the reward type

created_at
datetime Creation timestamp

purchase
object Purchase triggering the conversion if any (Expand)

PurchaseExcerpt

order_id
string Order Id of the purchase

coupon_code
string Present if a coupon code was used to make the purchase

date
string Timestamp of purchase (missing time zone)

total
number Total purchase amount reported

new_customer
boolean Whether or not the purchase was reported to have been made by a new (first-time) customer, one of true, false, or unknown

email
string Email address of the purchaser if known

ip_address
string IP address

products
array List of products reported in the purchase (Expand)

Product
sku string	Product SKU
quantity number	Number of units of the product that were purchased
price number	Amount of the order, in currency units

customer
object Customer making the purchase, if known (Expand)

CustomerExcerpt
account_id string	The id assigned by you to your customer (not the same as the internal Friendbuy-assigned id)
id string	Copy of the `account_id` field
email_address string	Email associated with the customer
first_name string	Customer first name
last_name string	Customer last name
stripe_customer_id string	Stripe’s id for the customer
chargebee_customer_id string	Chargebee’s id for the customer
detail_uri string	URI at which complete details of the customer can be retrieved

detail_uri
string Friendbuy REST API resource for the conversion

created_at
datetime Conversion creation timestamp

fraud
object Brief report on the presence or absence of various fraud conditions (Expand)

FraudChecks
same_shopper boolean	Whether the same browser was used in both referral and purchase
same_customer boolean	Whether the merchant-assigned customer ids of the advocate and purchaser match
same_email boolean	Whether the email addresses of the advocate and purchaser match exactly
same_ip_address boolean	Whether the IP addresses of the advocate and purchaser match exactly
same_ip_and_user_agent boolean	Whether both the IP addresses and the user agent strings of the advocate and purchaser match exactly
fuzzy_email boolean	Whether the email addresses of the advocate and purchaser are _very_ similar
high_sensitivity_fuzzy_email boolean	Whether the email addresses of the advocate and purchaser are _loosely_ similar

reward Deprecated, always null

personal_url
object Present only if conversion was triggered from a PURL (Expand)

ReferralCodeExcerpt
referral_code string	Short alphanumeric code (e.g., uxC)
trackable_link string	URI formed from the shortened domain together with the short code
destination_url string	URI in the merchant’s site that the trackable link redirects to
referral_code_blacklisted boolean	States if referral code has been invalidated from redirecting users to offer, managed within Referral Code Blacklist in the application.

share
object Present only if conversion was triggered from a share (Expand)

ShareExcerpt

id
integer Friendbuy internal id for this share

referral_code
string Short alphanumeric code

message
object Message sent along with share (Expand)

ShareMessage
id string	Message id assigned by facebook or twitter
content string	Text entered by the advocate
network string	Distribution channel for this share

campaign
object Campaign that is being shared (Expand)

CampaignExcerpt

id
integer Friendbuy-assigned id for the campaign

name
string Name of the campaign

published
boolean Whether the campaign has been published

referral_incentive
object Incentive for the campaign (Expand)

ReferralIncentive
type string	One of `percent_discount`, `fixed_cash`, `fixed_points`, `stripe_credit`, `chargebee_credit` or `other`
value number	Amount of the reward in units of the reward type

created_at
datetime Creation timestamp

ip_address
string IP address of the share

newsletter_opt_in
boolean Whether a newsletter opt in should take place with the share

send_reminder
boolean Whether a reminder should be sent for the share

created_at
datetime Share creation timestamp

detail_uri
string URI endpoint at which to get full details of the share

sharer
object Information for the entity making the share (Expand)

SharerExcerpt

name
string Name of sharer, if known

email
string Email address to receive the reward, if eventually eligible

customer
object Customer information, if available at the time of share (Expand)

CustomerExcerpt
account_id string	The id assigned by you to your customer (not the same as the internal Friendbuy-assigned id)
id string	Copy of the `account_id` field
email_address string	Email associated with the customer
first_name string	Customer first name
last_name string	Customer last name
stripe_customer_id string	Stripe’s id for the customer
chargebee_customer_id string	Chargebee’s id for the customer
detail_uri string	URI at which complete details of the customer can be retrieved

facebook_friends_count
integer Number of Facebook friends, if known

twitter_followers_count
integer Number of Twitter followers, if known

birthdate
date Birthdate, if known

reminder_email
object Present only if conversion was triggered from a reminder email (Expand)

ReminderEmail
id integer	Friendbuy-assigned id for the reminder email
customer string	API link of the associated customer, if any
widget string	API link of the associated widget
share string	API link of the associated share.
referral_link string	API link of the referral link
advocate_email_address string	Email address of the advocate
email_recipients_count integer	Number of email recipients of the original share
created_at datetime	Creation timestamp
last_modified_at datetime	Timestamp of the most recent modification

referrer
object Information about the advocate creating the conversion (Expand)

Referrer

customer
object Present only if referral is a customer personal url or a share with a known customer (Expand)

CustomerExcerpt
account_id string	The id assigned by you to your customer (not the same as the internal Friendbuy-assigned id)
id string	Copy of the `account_id` field
email_address string	Email associated with the customer
first_name string	Customer first name
last_name string	Customer last name
stripe_customer_id string	Stripe’s id for the customer
chargebee_customer_id string	Chargebee’s id for the customer
detail_uri string	URI at which complete details of the customer can be retrieved

email
string Present only if referral is an email personal url or a share with a known referring email

name
string Name of referrer, if conversion was from a share

facebook_friends_count
integer Number of Facebook friends of sharer, if known

twitter_followers_count
integer Number of Twitter followers of sharer, if known

birthdate
date Birthdate of sharer, if known

Reward Webhook

{
  "id": 3181,
  "status": "invalid",
  "type": "fixed_cash",
  "amount": 10,
  "rejected_reasons": {
    "same_customer": "same customer ID detected",
    "same_email": "same email detected",
    "fuzzy_email": "similar email detected"
  },
  "created_at": "2017-01-13T19:18:38.239Z",
  "evaluate_at": "2017-01-13T19:20:38.211Z",
  "conversion": {
    "id": 121393,
    "status": "paid",
    "type": "share",
    "campaign": {
      "id": 233,
      "name": "Fall Shoe Sale",
      "published": true,
      "referral_incentive": {
        "type": "fixed_cash",
        "value": 25
      },
      "created_at": "2015-08-09T03:20:11.098230-07:00"
    },
    "purchase": {
      "order_id": "PQZ-4181",
      "coupon_code": "COUPON123456",
      "date": "2017-04-01T11:07:40.904Z",
      "total": 15.97,
      "new_customer": "true",
      "email": "adrian@example.fi",
      "ip_address": "200.1.2.3",
      "products": [
        {
          "sku": "99P88Q77R",
          "quantity": 21,
          "price": 319.99
        }
      ],
      "customer": {
        "account_id": "JAYZ",
        "id": "JAYZ",
        "email_address": "jzheng@example.mil",
        "first_name": "Jaylene",
        "last_name": "Zheng",
        "stripe_customer_id": "cus_Agg4bCEhno7A1E",
        "chargebee_customer_id": "4gkYnd21ouvW",
        "detail_uri": "https://developer-api.friendbuy.com/v2/customers/1"
      }
    },
    "detail_uri": "https://developer-api.friendbuy.com/v2/conversions/121393",
    "created_at": "2016-03-01T19:12:38.239Z",
    "possible_self_referral": true,
    "fraud": {
      "same_shopper": false,
      "same_customer": false,
      "same_email": false,
      "same_ip_address": false,
      "same_ip_and_user_agent": false,
      "fuzzy_email": false,
      "high_sensitivity_fuzzy_email": false
    },
    "reward": "null",
    "personal_url": {
      "referral_code": "uxC",
      "trackable_link": "http://fbuy.me/uxC",
      "destination_url": "http://mycompany.example.com/rewards/908",
      "referral_code_blacklisted": true
    },
    "share": {
      "id": 196418,
      "referral_code": "uxC",
      "message": {
        "id": "100001965159666_428859647189537",
        "content": "This is my favorite tennis racket ever",
        "network": "facebook"
      },
      "campaign": {
        "id": 233,
        "name": "Fall Shoe Sale",
        "published": true,
        "referral_incentive": {
          "type": "fixed_cash",
          "value": 25
        },
        "created_at": "2015-08-09T03:20:11.098230-07:00"
      },
      "ip_address": "8.8.8.8",
      "newsletter_opt_in": true,
      "send_reminder": true,
      "created_at": "2017-01-13T19:18:38.239Z",
      "detail_uri": "https://developer-api.friendbuy.com/v2/shares/196418",
      "email_recipients": [
        "pele@example.br",
        "messi@example.ar"
      ],
      "sharer": {
        "name": "Taylor Gomez",
        "email": "tgo@example.net",
        "customer": {
          "account_id": "JAYZ",
          "id": "JAYZ",
          "email_address": "jzheng@example.mil",
          "first_name": "Jaylene",
          "last_name": "Zheng",
          "stripe_customer_id": "cus_Agg4bCEhno7A1E",
          "chargebee_customer_id": "4gkYnd21ouvW",
          "detail_uri": "https://developer-api.friendbuy.com/v2/customers/1"
        },
        "facebook_friends_count": 987,
        "twitter_followers_count": 121393,
        "birthdate": "1989-11-09"
      }
    },
    "reminder_email": {
      "id": 377,
      "customer": "https://developer-api.friendbuy.com/v2/customers/17",
      "widget": "https://developer-api.friendbuy.com/v2/widgets/55",
      "share": "https://developer-api.friendbuy.com/v2/shares/93813",
      "referral_link": "https://developer-api.friendbuy.com/v2/referral_links/uXc",
      "advocate_email_address": "jzheng@example.mil",
      "email_recipients_count": 100,
      "created_at": "2017-01-13T19:18:38.239Z",
      "last_modified_at": "2017-01-13T19:18:38.239Z"
    },
    "referrer": {
      "customer": {
        "account_id": "JAYZ",
        "id": "JAYZ",
        "email_address": "jzheng@example.mil",
        "first_name": "Jaylene",
        "last_name": "Zheng",
        "stripe_customer_id": "cus_Agg4bCEhno7A1E",
        "chargebee_customer_id": "4gkYnd21ouvW",
        "detail_uri": "https://developer-api.friendbuy.com/v2/customers/1"
      },
      "email": "alex@example.ca",
      "name": "Taylor Gomez",
      "facebook_friends_count": 987,
      "twitter_followers_count": 121393,
      "birthdate": "1989-11-09"
    }
  }
}

A reward is an optional referral incentive that is triggered by a conversion. For each conversion that occurs, Friendbuy will check whether the widget variant associated to the referral is configured with a reward. If a reward configuration was specified, Friendbuy will then evaluate the conversion against the reward criteria and enabled fraud checks to determine if a reward should be approved. If the conversion passes all checks, the reward is approved. If not, the reward is considered to be rejected.

The reward webhook is the preferred method for depositing credit or points into an advocate’s account in your system.

After a reward is evaluated, Friendbuy will send a POST request to your system with data about the reward and associated conversion.

Request Model

RewardExcerpt

id
integer Friendbuy internal id for the reward

status
string One of pending, valid, or invalid

type
string One of percent_discount, fixed_cash, fixed_points, stripe_credit, chargebee_credit or other

amount
number Amount of the reward in units of the reward type

rejected_reasons
object object describing the self-referral and reward criteria that triggered the reward to be rejected

created_at
datetime Timestamp at which the reward was created

evaluate_at
datetime Timestamp at which the reward validity was evaluated

conversion
object Conversion of the reward (Expand)

ConversionExceprtWithoutRewards

id
integer Friendbuy internal id for this conversion

status
string One of unmarked, paid, or rejected

type
string One of share, customer_personal_url, email_personal_url, or reminder_email

campaign
object Campaign for this reward (Expand)

CampaignExcerpt

id
integer Friendbuy-assigned id for the campaign

name
string Name of the campaign

published
boolean Whether the campaign has been published

referral_incentive
object Incentive for the campaign (Expand)

ReferralIncentive
type string	One of `percent_discount`, `fixed_cash`, `fixed_points`, `stripe_credit`, `chargebee_credit` or `other`
value number	Amount of the reward in units of the reward type

created_at
datetime Creation timestamp

purchase
object Purchase triggering the conversion if any (Expand)

PurchaseExcerpt

order_id
string Order Id of the purchase

coupon_code
string Present if a coupon code was used to make the purchase

date
string Timestamp of purchase (missing time zone)

total
number Total purchase amount reported

new_customer
boolean Whether or not the purchase was reported to have been made by a new (first-time) customer, one of true, false, or unknown

email
string Email address of the purchaser if known

ip_address
string IP address

products
array List of products reported in the purchase (Expand)

Product
sku string	Product SKU
quantity number	Number of units of the product that were purchased
price number	Amount of the order, in currency units

customer
object Customer making the purchase, if known (Expand)

CustomerExcerpt
account_id string	The id assigned by you to your customer (not the same as the internal Friendbuy-assigned id)
id string	Copy of the `account_id` field
email_address string	Email associated with the customer
first_name string	Customer first name
last_name string	Customer last name
stripe_customer_id string	Stripe’s id for the customer
chargebee_customer_id string	Chargebee’s id for the customer
detail_uri string	URI at which complete details of the customer can be retrieved

detail_uri
string Friendbuy REST API resource for the conversion

created_at
datetime Conversion creation timestamp

fraud
object Brief report on the presence or absence of various fraud conditions (Expand)

FraudChecks
same_shopper boolean	Whether the same browser was used in both referral and purchase
same_customer boolean	Whether the merchant-assigned customer ids of the advocate and purchaser match
same_email boolean	Whether the email addresses of the advocate and purchaser match exactly
same_ip_address boolean	Whether the IP addresses of the advocate and purchaser match exactly
same_ip_and_user_agent boolean	Whether both the IP addresses and the user agent strings of the advocate and purchaser match exactly
fuzzy_email boolean	Whether the email addresses of the advocate and purchaser are _very_ similar
high_sensitivity_fuzzy_email boolean	Whether the email addresses of the advocate and purchaser are _loosely_ similar

reward Deprecated, always null

personal_url
object Present only if conversion was triggered from a PURL (Expand)

ReferralCodeExcerpt
referral_code string	Short alphanumeric code (e.g., uxC)
trackable_link string	URI formed from the shortened domain together with the short code
destination_url string	URI in the merchant’s site that the trackable link redirects to
referral_code_blacklisted boolean	States if referral code has been invalidated from redirecting users to offer, managed within Referral Code Blacklist in the application.

share
object Present only if conversion was triggered from a share (Expand)

ShareExcerpt

id
integer Friendbuy internal id for this share

referral_code
string Short alphanumeric code

message
object Message sent along with share (Expand)

ShareMessage
id string	Message id assigned by facebook or twitter
content string	Text entered by the advocate
network string	Distribution channel for this share

campaign
object Campaign that is being shared (Expand)

CampaignExcerpt

id
integer Friendbuy-assigned id for the campaign

name
string Name of the campaign

published
boolean Whether the campaign has been published

referral_incentive
object Incentive for the campaign (Expand)

ReferralIncentive
type string	One of `percent_discount`, `fixed_cash`, `fixed_points`, `stripe_credit`, `chargebee_credit` or `other`
value number	Amount of the reward in units of the reward type

created_at
datetime Creation timestamp

ip_address
string IP address of the share

newsletter_opt_in
boolean Whether a newsletter opt in should take place with the share

send_reminder
boolean Whether a reminder should be sent for the share

created_at
datetime Share creation timestamp

detail_uri
string URI endpoint at which to get full details of the share

sharer
object Information for the entity making the share (Expand)

SharerExcerpt

name
string Name of sharer, if known

email
string Email address to receive the reward, if eventually eligible

customer
object Customer information, if available at the time of share (Expand)

CustomerExcerpt
account_id string	The id assigned by you to your customer (not the same as the internal Friendbuy-assigned id)
id string	Copy of the `account_id` field
email_address string	Email associated with the customer
first_name string	Customer first name
last_name string	Customer last name
stripe_customer_id string	Stripe’s id for the customer
chargebee_customer_id string	Chargebee’s id for the customer
detail_uri string	URI at which complete details of the customer can be retrieved

facebook_friends_count
integer Number of Facebook friends, if known

twitter_followers_count
integer Number of Twitter followers, if known

birthdate
date Birthdate, if known

reminder_email
object Present only if conversion was triggered from a reminder email (Expand)

ReminderEmail
id integer	Friendbuy-assigned id for the reminder email
customer string	API link of the associated customer, if any
widget string	API link of the associated widget
share string	API link of the associated share.
referral_link string	API link of the referral link
advocate_email_address string	Email address of the advocate
email_recipients_count integer	Number of email recipients of the original share
created_at datetime	Creation timestamp
last_modified_at datetime	Timestamp of the most recent modification

referrer
object Information about the advocate creating the conversion (Expand)

Referrer

customer
object Present only if referral is a customer personal url or a share with a known customer (Expand)

CustomerExcerpt
account_id string	The id assigned by you to your customer (not the same as the internal Friendbuy-assigned id)
id string	Copy of the `account_id` field
email_address string	Email associated with the customer
first_name string	Customer first name
last_name string	Customer last name
stripe_customer_id string	Stripe’s id for the customer
chargebee_customer_id string	Chargebee’s id for the customer
detail_uri string	URI at which complete details of the customer can be retrieved

email
string Present only if referral is an email personal url or a share with a known referring email

name
string Name of referrer, if conversion was from a share

facebook_friends_count
integer Number of Facebook friends of sharer, if known

twitter_followers_count
integer Number of Twitter followers of sharer, if known

birthdate
date Birthdate of sharer, if known

Unsubscribe Webhook

{
  "id": 14232,
  "email": "rapinoe@example.us",
  "source": "share",
  "ip_address": "8.8.8.8",
  "created_at": "2019-01-13T19:18:38.239Z",
  "campaign": {
    "id": 233,
    "name": "Fall Shoe Sale",
    "published": true,
    "referral_incentive": {
      "type": "fixed_cash",
      "value": 25
    },
    "created_at": "2015-08-09T03:20:11.098230-07:00"
  },
  "share": {
    "id": 196418,
    "message": "Check these out",
    "channel": "facebook",
    "widget": "https://developer-api.friendbuy.com/v2/widgets/55",
    "ip_address": "8.8.8.8",
    "referral_link": "https://developer-api.friendbuy.com/v2/referral_links/uXc",
    "newsletter_opt_in": true,
    "send_reminder": true,
    "customer": "https://developer-api.friendbuy.com/v2/customers/17",
    "reward_email_address": "alice@example.org",
    "email_recipients": [
      "pele@example.br",
      "messi@example.ar"
    ],
    "link_parameters": "{\"utm_medium\": \"referral\", \"utm_source\": \"Friendbuy\"}",
    "created_at": "2017-01-13T19:18:38.239Z",
    "last_modified_at": "2017-01-13T19:18:38.239Z"
  }
}

An unsubscrive occurs when (1) a user clicks on the unsubscribe link included in all share emails, (2) an email is included in an opt-out file uploaded to the Friendbuy platform or through the REST API, or (3) a user clicks on the unsubscribe link contained in all promotional communication emails.

The unsubscribe webhook can be used to update your master opt-out list with all users who unsubscribe from friendbuy emails.

After a successful unsubscribe, Friendbuy will send a POST request to your system containing data about the unsubscribe.

Request Model

UnsubscribeExcerpt

id
integer Friendbuy internal id for the unsubscribe event

email
string The email address that has unsubscribed

source
string The source of the unsubscribe. One of 'share', 'upload', or 'communication_promotional'

ip_address
string IP address associated with the unsubscribe

created_at
datetime Timestamp at which the unsubscribe was created

campaign
object The campaign associated with the unsubscribe. Only present if the source is 'share' (Expand)

CampaignExcerpt

id
integer Friendbuy-assigned id for the campaign

name
string Name of the campaign

published
boolean Whether the campaign has been published

referral_incentive
object Incentive for the campaign (Expand)

ReferralIncentive
type string	One of `percent_discount`, `fixed_cash`, `fixed_points`, `stripe_credit`, `chargebee_credit` or `other`
value number	Amount of the reward in units of the reward type

created_at
datetime Creation timestamp

share
object The share associated with the unsubscrib, if any. Only present if the source is 'share' (Expand)

Share
id integer	Friendbuy internal id for this share
message string	Message sent along with share
channel string	One of facebook, twitter, messenger, or email
widget string	API link of the associated widget
ip_address string	IP address of the share
referral_link string	API link of the referral link
newsletter_opt_in boolean	Whether a newsletter opt in should take place with the share
send_reminder boolean	Whether a reminder should be sent for the share
customer string	API link of the associated customer, if any
reward_email_address string	Email address of the advocate
email_recipients array	Array of recipients for the share, present only if (1) the share is an email share and (2) the merchant is permitted to access this information (Contact Friendbuy to inquire about the ability to access the recipient list)
link_parameters string	Link parameters set on the referral code
created_at datetime	Creation timestamp
last_modified_at datetime	Timestamp of the most recent modification

Client API Integrations

Friendbuy can integrate with your system to request supplemental instructions in real time prior to sending shares or approving rewards.

Email Recipient Authorization

[
  "messi@example.ar",
  "pele@example.br",
  "zico@example.br",
  "maradonna@example.ar"
]

[
  "pele@example.br",
  "maradonna@example.ar"
]

Before sending a email share, Friendbuy can check your system to see if the email addresses listed in the share are authorized to receive emails from your company. This can be used to supplement the Friendbuy-maintained opt-out list. Friendbuy’s list contains email addresses that have opted out through a previous shared email, through an upload of email addresses in the Friendbuy platform, or via the REST API.

To enable this feature, provide the URL of your HTTPS POST endpoint to your Friendbuy Customer Success Manager.

If enabled, the integration works as follows:

Using your provided endpoint, Friendbuy will request real-time authorization to share with the addresses entered by an advocate into a Referral and Sharing widget. The intended recipient email addresses are contained in the HTTPS POST body as a JSON string array.
Your API will repsond with the email addresses that are authorized to receive emails. In the case of an opt-out list, your API should return the email addresses that are not in the opt-out list.
Friendbuy will send share emails to all addresses returned in your response. Addresses in the request that are not included in the response will be excluded from the share.
A response with status code 200 containing a JSON array of acceptable addresses is expected. Retries will be made according to the Friendbuy retry protocol.

Request Headers

Header	Description
X-FRIENDBUY-SIGNATURE	Request body signature

Custom Reward Validation

{
  "id": 121393,
  "status": "paid",
  "type": "share",
  "campaign": {
    "id": 233,
    "name": "Fall Shoe Sale",
    "published": true,
    "referral_incentive": {
      "type": "fixed_cash",
      "value": 25
    },
    "created_at": "2015-08-09T03:20:11.098230-07:00"
  },
  "purchase": {
    "order_id": "PQZ-4181",
    "coupon_code": "COUPON123456",
    "date": "2017-04-01T11:07:40.904Z",
    "total": 15.97,
    "new_customer": "true",
    "email": "adrian@example.fi",
    "ip_address": "200.1.2.3",
    "products": [
      {
        "sku": "99P88Q77R",
        "quantity": 21,
        "price": 319.99
      }
    ],
    "customer": {
      "account_id": "JAYZ",
      "id": "JAYZ",
      "email_address": "jzheng@example.mil",
      "first_name": "Jaylene",
      "last_name": "Zheng",
      "stripe_customer_id": "cus_Agg4bCEhno7A1E",
      "chargebee_customer_id": "4gkYnd21ouvW",
      "detail_uri": "https://developer-api.friendbuy.com/v2/customers/1"
    }
  },
  "detail_uri": "https://developer-api.friendbuy.com/v2/conversions/121393",
  "created_at": "2016-03-01T19:12:38.239Z",
  "possible_self_referral": true,
  "fraud": {
    "same_shopper": false,
    "same_customer": false,
    "same_email": false,
    "same_ip_address": false,
    "same_ip_and_user_agent": false,
    "fuzzy_email": false,
    "high_sensitivity_fuzzy_email": false
  },
  "reward": "null",
  "personal_url": {
    "referral_code": "uxC",
    "trackable_link": "http://fbuy.me/uxC",
    "destination_url": "http://mycompany.example.com/rewards/908",
    "referral_code_blacklisted": true
  },
  "share": {
    "id": 196418,
    "referral_code": "uxC",
    "message": {
      "id": "100001965159666_428859647189537",
      "content": "This is my favorite tennis racket ever",
      "network": "facebook"
    },
    "campaign": {
      "id": 233,
      "name": "Fall Shoe Sale",
      "published": true,
      "referral_incentive": {
        "type": "fixed_cash",
        "value": 25
      },
      "created_at": "2015-08-09T03:20:11.098230-07:00"
    },
    "ip_address": "8.8.8.8",
    "newsletter_opt_in": true,
    "send_reminder": true,
    "created_at": "2017-01-13T19:18:38.239Z",
    "detail_uri": "https://developer-api.friendbuy.com/v2/shares/196418",
    "email_recipients": [
      "pele@example.br",
      "messi@example.ar"
    ],
    "sharer": {
      "name": "Taylor Gomez",
      "email": "tgo@example.net",
      "customer": {
        "account_id": "JAYZ",
        "id": "JAYZ",
        "email_address": "jzheng@example.mil",
        "first_name": "Jaylene",
        "last_name": "Zheng",
        "stripe_customer_id": "cus_Agg4bCEhno7A1E",
        "chargebee_customer_id": "4gkYnd21ouvW",
        "detail_uri": "https://developer-api.friendbuy.com/v2/customers/1",
        "created_at": "2013-02-02T02:02:02.222220",
        "recent_shares": [
          {
            "id": 196418,
            "referral_code": "uxC",
            "message": {
              "id": "100001965159666_428859647189537",
              "content": "This is my favorite tennis racket ever",
              "network": "facebook"
            },
            "campaign": {
              "id": 233,
              "name": "Fall Shoe Sale",
              "published": true,
              "referral_incentive": {
                "type": "fixed_cash",
                "value": 25
              },
              "created_at": "2015-08-09T03:20:11.098230-07:00"
            },
            "ip_address": "8.8.8.8",
            "newsletter_opt_in": true,
            "send_reminder": true,
            "created_at": "2017-01-13T19:18:38.239Z",
            "detail_uri": "https://developer-api.friendbuy.com/v2/shares/196418",
            "email_recipients": [
              "pele@example.br",
              "messi@example.ar"
            ],
            "sharer": {
              "name": "Taylor Gomez",
              "email": "tgo@example.net",
              "customer": {
                "account_id": "JAYZ",
                "id": "JAYZ",
                "email_address": "jzheng@example.mil",
                "first_name": "Jaylene",
                "last_name": "Zheng",
                "stripe_customer_id": "cus_Agg4bCEhno7A1E",
                "chargebee_customer_id": "4gkYnd21ouvW",
                "detail_uri": "https://developer-api.friendbuy.com/v2/customers/1"
              },
              "facebook_friends_count": 987,
              "twitter_followers_count": 121393,
              "birthdate": "1989-11-09"
            }
          }
        ],
        "recent_referral_codes": [
          {
            "referral_code": "uxC",
            "trackable_link": "http://fbuy.me/uxC",
            "destination_url": "http://mycompany.example.com/rewards/908",
            "referral_code_blacklisted": true
          }
        ]
      },
      "facebook_friends_count": 987,
      "twitter_followers_count": 121393,
      "birthdate": "1989-11-09",
      "facebook_profile": {
        "facebook_id": "100001724970193",
        "name": "Taylor Gomez",
        "first_name": "Taylor",
        "last_name": "Gomez",
        "email_address": "tgo@example.net",
        "gender": "female",
        "locale": "es_MX",
        "link": "http://www.facebook.com/100001724970193",
        "timezone": -7,
        "verified": true,
        "birthday": "1989-11-09T00:00:00.000Z",
        "picture_url": "http://pictures.example.org/8abdjw87fe677lko",
        "friends_count": 75025
      },
      "twitter_profile": {
        "twitter_id": "308061521170129",
        "name": "Taylor Gomez",
        "screen_name": "taygomz17711",
        "time_zone": "America/Mexico_City",
        "bio": "Rabblerouser, marathon runner, pole vaulter, senator",
        "homepage": "senate.example.mx/taylor_gomez",
        "location": "Antarctica",
        "language": "es",
        "utc_offset": -18000,
        "statuses_count": 89,
        "friends_count": 55,
        "followers_count": 75025,
        "favourites_count": 1597,
        "listed_count": 13,
        "is_translator": false,
        "contributors_enabled": true,
        "verified": true,
        "geo_enabled": true,
        "protected": false,
        "picture_url": "http://pbs.twimg.com/profile_images/601898989899999900/DzBmLB0Y.png"
      }
    },
    "purchase": {
      "order_id": "PQZ-4181",
      "coupon_code": "COUPON123456",
      "date": "2017-04-01T11:07:40.904Z",
      "total": 15.97,
      "new_customer": "true",
      "email": "adrian@example.fi",
      "ip_address": "200.1.2.3",
      "products": [
        {
          "sku": "99P88Q77R",
          "quantity": 21,
          "price": 319.99
        }
      ],
      "customer": {
        "account_id": "JAYZ",
        "id": "JAYZ",
        "email_address": "jzheng@example.mil",
        "first_name": "Jaylene",
        "last_name": "Zheng",
        "stripe_customer_id": "cus_Agg4bCEhno7A1E",
        "chargebee_customer_id": "4gkYnd21ouvW",
        "detail_uri": "https://developer-api.friendbuy.com/v2/customers/1",
        "created_at": "2013-02-02T02:02:02.222220",
        "recent_shares": [
          {
            "id": 196418,
            "referral_code": "uxC",
            "message": {
              "id": "100001965159666_428859647189537",
              "content": "This is my favorite tennis racket ever",
              "network": "facebook"
            },
            "campaign": {
              "id": 233,
              "name": "Fall Shoe Sale",
              "published": true,
              "referral_incentive": {
                "type": "fixed_cash",
                "value": 25
              },
              "created_at": "2015-08-09T03:20:11.098230-07:00"
            },
            "ip_address": "8.8.8.8",
            "newsletter_opt_in": true,
            "send_reminder": true,
            "created_at": "2017-01-13T19:18:38.239Z",
            "detail_uri": "https://developer-api.friendbuy.com/v2/shares/196418",
            "email_recipients": [
              "pele@example.br",
              "messi@example.ar"
            ],
            "sharer": {
              "name": "Taylor Gomez",
              "email": "tgo@example.net",
              "customer": {
                "account_id": "JAYZ",
                "id": "JAYZ",
                "email_address": "jzheng@example.mil",
                "first_name": "Jaylene",
                "last_name": "Zheng",
                "stripe_customer_id": "cus_Agg4bCEhno7A1E",
                "chargebee_customer_id": "4gkYnd21ouvW",
                "detail_uri": "https://developer-api.friendbuy.com/v2/customers/1"
              },
              "facebook_friends_count": 987,
              "twitter_followers_count": 121393,
              "birthdate": "1989-11-09"
            }
          }
        ],
        "recent_referral_codes": [
          {
            "referral_code": "uxC",
            "trackable_link": "http://fbuy.me/uxC",
            "destination_url": "http://mycompany.example.com/rewards/908",
            "referral_code_blacklisted": true
          }
        ]
      }
    }
  },
  "reminder_email": {
    "id": 377,
    "customer": "https://developer-api.friendbuy.com/v2/customers/17",
    "widget": "https://developer-api.friendbuy.com/v2/widgets/55",
    "share": "https://developer-api.friendbuy.com/v2/shares/93813",
    "referral_link": "https://developer-api.friendbuy.com/v2/referral_links/uXc",
    "advocate_email_address": "jzheng@example.mil",
    "email_recipients_count": 100,
    "created_at": "2017-01-13T19:18:38.239Z",
    "last_modified_at": "2017-01-13T19:18:38.239Z"
  },
  "referrer": {
    "customer": {
      "account_id": "JAYZ",
      "id": "JAYZ",
      "email_address": "jzheng@example.mil",
      "first_name": "Jaylene",
      "last_name": "Zheng",
      "stripe_customer_id": "cus_Agg4bCEhno7A1E",
      "chargebee_customer_id": "4gkYnd21ouvW",
      "detail_uri": "https://developer-api.friendbuy.com/v2/customers/1"
    },
    "email": "alex@example.ca",
    "name": "Taylor Gomez",
    "facebook_friends_count": 987,
    "twitter_followers_count": 121393,
    "birthdate": "1989-11-09"
  },
  "rewards": [
    {
      "id": 3181,
      "status": "invalid",
      "type": "fixed_cash",
      "amount": 10,
      "rejected_reasons": {
        "same_customer": "same customer ID detected",
        "same_email": "same email detected",
        "fuzzy_email": "similar email detected"
      },
      "created_at": "2017-01-13T19:18:38.239Z",
      "evaluate_at": "2017-01-13T19:20:38.211Z",
      "conversion": {
        "id": 121393,
        "status": "paid",
        "type": "share",
        "campaign": {
          "id": 233,
          "name": "Fall Shoe Sale",
          "published": true,
          "referral_incentive": {
            "type": "fixed_cash",
            "value": 25
          },
          "created_at": "2015-08-09T03:20:11.098230-07:00"
        },
        "purchase": {
          "order_id": "PQZ-4181",
          "coupon_code": "COUPON123456",
          "date": "2017-04-01T11:07:40.904Z",
          "total": 15.97,
          "new_customer": "true",
          "email": "adrian@example.fi",
          "ip_address": "200.1.2.3",
          "products": [
            {
              "sku": "99P88Q77R",
              "quantity": 21,
              "price": 319.99
            }
          ],
          "customer": {
            "account_id": "JAYZ",
            "id": "JAYZ",
            "email_address": "jzheng@example.mil",
            "first_name": "Jaylene",
            "last_name": "Zheng",
            "stripe_customer_id": "cus_Agg4bCEhno7A1E",
            "chargebee_customer_id": "4gkYnd21ouvW",
            "detail_uri": "https://developer-api.friendbuy.com/v2/customers/1"
          }
        },
        "detail_uri": "https://developer-api.friendbuy.com/v2/conversions/121393",
        "created_at": "2016-03-01T19:12:38.239Z",
        "possible_self_referral": true,
        "fraud": {
          "same_shopper": false,
          "same_customer": false,
          "same_email": false,
          "same_ip_address": false,
          "same_ip_and_user_agent": false,
          "fuzzy_email": false,
          "high_sensitivity_fuzzy_email": false
        },
        "reward": "null",
        "personal_url": {
          "referral_code": "uxC",
          "trackable_link": "http://fbuy.me/uxC",
          "destination_url": "http://mycompany.example.com/rewards/908",
          "referral_code_blacklisted": true
        },
        "share": {
          "id": 196418,
          "referral_code": "uxC",
          "message": {
            "id": "100001965159666_428859647189537",
            "content": "This is my favorite tennis racket ever",
            "network": "facebook"
          },
          "campaign": {
            "id": 233,
            "name": "Fall Shoe Sale",
            "published": true,
            "referral_incentive": {
              "type": "fixed_cash",
              "value": 25
            },
            "created_at": "2015-08-09T03:20:11.098230-07:00"
          },
          "ip_address": "8.8.8.8",
          "newsletter_opt_in": true,
          "send_reminder": true,
          "created_at": "2017-01-13T19:18:38.239Z",
          "detail_uri": "https://developer-api.friendbuy.com/v2/shares/196418",
          "email_recipients": [
            "pele@example.br",
            "messi@example.ar"
          ],
          "sharer": {
            "name": "Taylor Gomez",
            "email": "tgo@example.net",
            "customer": {
              "account_id": "JAYZ",
              "id": "JAYZ",
              "email_address": "jzheng@example.mil",
              "first_name": "Jaylene",
              "last_name": "Zheng",
              "stripe_customer_id": "cus_Agg4bCEhno7A1E",
              "chargebee_customer_id": "4gkYnd21ouvW",
              "detail_uri": "https://developer-api.friendbuy.com/v2/customers/1"
            },
            "facebook_friends_count": 987,
            "twitter_followers_count": 121393,
            "birthdate": "1989-11-09"
          }
        },
        "reminder_email": {
          "id": 377,
          "customer": "https://developer-api.friendbuy.com/v2/customers/17",
          "widget": "https://developer-api.friendbuy.com/v2/widgets/55",
          "share": "https://developer-api.friendbuy.com/v2/shares/93813",
          "referral_link": "https://developer-api.friendbuy.com/v2/referral_links/uXc",
          "advocate_email_address": "jzheng@example.mil",
          "email_recipients_count": 100,
          "created_at": "2017-01-13T19:18:38.239Z",
          "last_modified_at": "2017-01-13T19:18:38.239Z"
        },
        "referrer": {
          "customer": {
            "account_id": "JAYZ",
            "id": "JAYZ",
            "email_address": "jzheng@example.mil",
            "first_name": "Jaylene",
            "last_name": "Zheng",
            "stripe_customer_id": "cus_Agg4bCEhno7A1E",
            "chargebee_customer_id": "4gkYnd21ouvW",
            "detail_uri": "https://developer-api.friendbuy.com/v2/customers/1"
          },
          "email": "alex@example.ca",
          "name": "Taylor Gomez",
          "facebook_friends_count": 987,
          "twitter_followers_count": 121393,
          "birthdate": "1989-11-09"
        }
      }
    }
  ]
}

The custom reward validation integration allows you to add custom criteria to determine whether or not Friendbuy should fulfill a reward to an advocate. Example use cases for this integration include checking for returns or cancellations, checking that a referred friend has remained a customer after a trial period, or performing additional fraud checks. It is best used with a reward delay, which is configured for a Referral and Sharing widget. The reward delay will postpone the processing of a reward until a set number of days has passed, at which point the reward will be evaluated against criteria set in the Referral and Sharing widget.

To enable the feature, enter the validation URL in the Reward Criteria section of the appropriate Referral and Sharing widgets.

When enabled, the integration works as follows:

After Friendbuy has evaluated the reward against the preconfigured reward criteria and fraud checks, and the specified reward delay period has passed, we will request validation for a pending reward with a signed HTTPS POST request to your designated endpoint.
The request body will include details about the conversion event, such as the referrer, purchase date, order id, and more.
An HTTP response code between 200 and 299 inclusive will validate the reward and instruct Friendbuy to issue the reward. Any other status code will indicate the reward is invalid. Retries are made according to the Friendbuy retry protocol. If no successful response is received within the 24-hour retry period, the reward will be considered invalid.

Request Headers

Header	Description
X-FRIENDBUY-SIGNATURE-V2	Request body signature

Request Model

Conversion

id
integer Friendbuy internal id for this conversion

status
string One of unmarked, paid, or rejected

type
string One of share, customer_personal_url, email_personal_url, or reminder_email

campaign
object Campaign for this reward (Expand)

CampaignExcerpt

id
integer Friendbuy-assigned id for the campaign

name
string Name of the campaign

published
boolean Whether the campaign has been published

referral_incentive
object Incentive for the campaign (Expand)

ReferralIncentive
type string	One of `percent_discount`, `fixed_cash`, `fixed_points`, `stripe_credit`, `chargebee_credit` or `other`
value number	Amount of the reward in units of the reward type

created_at
datetime Creation timestamp

purchase
object Purchase triggering the conversion if any (Expand)

PurchaseExcerpt

order_id
string Order Id of the purchase

coupon_code
string Present if a coupon code was used to make the purchase

date
string Timestamp of purchase (missing time zone)

total
number Total purchase amount reported

new_customer
boolean Whether or not the purchase was reported to have been made by a new (first-time) customer, one of true, false, or unknown

email
string Email address of the purchaser if known

ip_address
string IP address

products
array List of products reported in the purchase (Expand)

Product
sku string	Product SKU
quantity number	Number of units of the product that were purchased
price number	Amount of the order, in currency units

customer
object Customer making the purchase, if known (Expand)

CustomerExcerpt
account_id string	The id assigned by you to your customer (not the same as the internal Friendbuy-assigned id)
id string	Copy of the `account_id` field
email_address string	Email associated with the customer
first_name string	Customer first name
last_name string	Customer last name
stripe_customer_id string	Stripe’s id for the customer
chargebee_customer_id string	Chargebee’s id for the customer
detail_uri string	URI at which complete details of the customer can be retrieved

detail_uri
string Friendbuy REST API resource for the conversion

created_at
datetime Conversion creation timestamp

fraud
object Brief report on the presence or absence of various fraud conditions (Expand)

FraudChecks
same_shopper boolean	Whether the same browser was used in both referral and purchase
same_customer boolean	Whether the merchant-assigned customer ids of the advocate and purchaser match
same_email boolean	Whether the email addresses of the advocate and purchaser match exactly
same_ip_address boolean	Whether the IP addresses of the advocate and purchaser match exactly
same_ip_and_user_agent boolean	Whether both the IP addresses and the user agent strings of the advocate and purchaser match exactly
fuzzy_email boolean	Whether the email addresses of the advocate and purchaser are _very_ similar
high_sensitivity_fuzzy_email boolean	Whether the email addresses of the advocate and purchaser are _loosely_ similar

reward Deprecated, always null

personal_url
object Present only if conversion was triggered from a PURL (Expand)

ReferralCodeExcerpt
referral_code string	Short alphanumeric code (e.g., uxC)
trackable_link string	URI formed from the shortened domain together with the short code
destination_url string	URI in the merchant’s site that the trackable link redirects to
referral_code_blacklisted boolean	States if referral code has been invalidated from redirecting users to offer, managed within Referral Code Blacklist in the application.

share
object Present only if conversion was triggered from a share (Expand)

id
integer Friendbuy internal id for this share

referral_code
string Short alphanumeric code

message
object Message sent along with share (Expand)

ShareMessage
id string	Message id assigned by facebook or twitter
content string	Text entered by the advocate
network string	Distribution channel for this share

campaign
object Campaign that is being shared (Expand)

CampaignExcerpt

id
integer Friendbuy-assigned id for the campaign

name
string Name of the campaign

published
boolean Whether the campaign has been published

referral_incentive
object Incentive for the campaign (Expand)

ReferralIncentive
type string	One of `percent_discount`, `fixed_cash`, `fixed_points`, `stripe_credit`, `chargebee_credit` or `other`
value number	Amount of the reward in units of the reward type

created_at
datetime Creation timestamp

ip_address
string IP address of the share

newsletter_opt_in
boolean Whether a newsletter opt in should take place with the share

send_reminder
boolean Whether a reminder should be sent for the share

created_at
datetime Share creation timestamp

detail_uri
string URI endpoint at which to get full details of the share

sharer
object Information for the entity making the share (Expand)

Sharer

name
string Name of sharer, if known

email
string Email address to receive the reward, if eventually eligible

customer
object Customer information, if available at the time of share (Expand)

Customer

account_id
string The id assigned by you to your customer (not the same as the internal Friendbuy-assigned id)

id
string Copy of the account_id field

email_address
string Email associated with the customer

first_name
string Customer first name

last_name
string Customer last name

stripe_customer_id
string Stripe’s id for the customer

chargebee_customer_id
string Chargebee’s id for the customer

detail_uri
string URI at which complete details of the customer can be retrieved

created_at
datetime Timestamp at which Friendbuy created the customer record (missing time zone)

recent_shares
array Array of the customer’s recent shares (Expand)

ShareExcerpt

id
integer Friendbuy internal id for this share

referral_code
string Short alphanumeric code

message
object Message sent along with share (Expand)

ShareMessage
id string	Message id assigned by facebook or twitter
content string	Text entered by the advocate
network string	Distribution channel for this share

campaign
object Campaign that is being shared (Expand)

CampaignExcerpt

id
integer Friendbuy-assigned id for the campaign

name
string Name of the campaign

published
boolean Whether the campaign has been published

referral_incentive
object Incentive for the campaign (Expand)

ReferralIncentive
type string	One of `percent_discount`, `fixed_cash`, `fixed_points`, `stripe_credit`, `chargebee_credit` or `other`
value number	Amount of the reward in units of the reward type

created_at
datetime Creation timestamp

ip_address
string IP address of the share

newsletter_opt_in
boolean Whether a newsletter opt in should take place with the share

send_reminder
boolean Whether a reminder should be sent for the share

created_at
datetime Share creation timestamp

detail_uri
string URI endpoint at which to get full details of the share

sharer
object Information for the entity making the share (Expand)

SharerExcerpt

name
string Name of sharer, if known

email
string Email address to receive the reward, if eventually eligible

customer
object Customer information, if available at the time of share (Expand)

CustomerExcerpt
account_id string	The id assigned by you to your customer (not the same as the internal Friendbuy-assigned id)
id string	Copy of the `account_id` field
email_address string	Email associated with the customer
first_name string	Customer first name
last_name string	Customer last name
stripe_customer_id string	Stripe’s id for the customer
chargebee_customer_id string	Chargebee’s id for the customer
detail_uri string	URI at which complete details of the customer can be retrieved

facebook_friends_count
integer Number of Facebook friends, if known

twitter_followers_count
integer Number of Twitter followers, if known

birthdate
date Birthdate, if known

recent_referral_codes
array Array of the customer’s recent referral codes (Expand)

ReferralCodeExcerpt
referral_code string	Short alphanumeric code (e.g., uxC)
trackable_link string	URI formed from the shortened domain together with the short code
destination_url string	URI in the merchant’s site that the trackable link redirects to
referral_code_blacklisted boolean	States if referral code has been invalidated from redirecting users to offer, managed within Referral Code Blacklist in the application.

facebook_friends_count
integer Number of Facebook friends, if known

twitter_followers_count
integer Number of Twitter followers, if known

birthdate
date Birthdate, if known

facebook_profile
object Facebook profile data (Expand)

FacebookProfile
facebook_id string	Id known to Facebook
name string	Name known to Facebook
first_name string	First name
last_name string	Last Name
email_address string	Email stored in Facebook profile
gender string	Facebook-captured gender information
locale string	Knwon locale
link string	Facebook link
timezone integer	Time zone offset
verified boolean	Whether the profile is marked as verified by Facebook
birthday datetime	Birthdate reported to Facebook
picture_url string	URL of facebook picture
friends_count integer	Number of Facebook friends

twitter_profile
object Twitter profile data (Expand)

TwitterProfile
twitter_id string	Id at Twitter
name string	Twitter name
screen_name string	Twitter screen name
time_zone string	Time zone
bio string	Twitter bio
homepage string	Home page
location string	User-defined location for the Twitter profile
language string	Language reported to Twitter
utc_offset integer	Offset from UTC in seconds
statuses_count integer	Number of tweets, including retweets
friends_count integer	Number of friends
followers_count integer	Number of followers
favourites_count integer	Number of favorites
listed_count integer	The number of public lists that this account is a member of
is_translator boolean	Whether the user is a participant in Twitter’s translator community
contributors_enabled boolean	Whether contributors are enabled
verified boolean	Whether the Twitter account is verified
geo_enabled boolean	Whether the account is geo enabled
protected boolean	Whether the Twitter user has chosen to protect the tweets
picture_url string	URL for the Twitter picture

purchase
object Purchase (Expand)

Purchase

order_id
string Order Id of the purchase

coupon_code
string Present if a coupon code was used to make the purchase

date
string Timestamp of purchase (missing time zone)

total
number Total purchase amount reported

new_customer
boolean Whether or not the purchase was reported to have been made by a new (first-time) customer, one of true, false, or unknown

email
string Email address of the purchaser if known

ip_address
string IP address

products
array List of products reported in the purchase (Expand)

Product
sku string	Product SKU
quantity number	Number of units of the product that were purchased
price number	Amount of the order, in currency units

customer
object Customer making the purchase, if known (Expand)

Customer

account_id
string The id assigned by you to your customer (not the same as the internal Friendbuy-assigned id)

id
string Copy of the account_id field

email_address
string Email associated with the customer

first_name
string Customer first name

last_name
string Customer last name

stripe_customer_id
string Stripe’s id for the customer

chargebee_customer_id
string Chargebee’s id for the customer

detail_uri
string URI at which complete details of the customer can be retrieved

created_at
datetime Timestamp at which Friendbuy created the customer record (missing time zone)

recent_shares
array Array of the customer’s recent shares (Expand)

ShareExcerpt

id
integer Friendbuy internal id for this share

referral_code
string Short alphanumeric code

message
object Message sent along with share (Expand)

ShareMessage
id string	Message id assigned by facebook or twitter
content string	Text entered by the advocate
network string	Distribution channel for this share

campaign
object Campaign that is being shared (Expand)

CampaignExcerpt

id
integer Friendbuy-assigned id for the campaign

name
string Name of the campaign

published
boolean Whether the campaign has been published

referral_incentive
object Incentive for the campaign (Expand)

ReferralIncentive
type string	One of `percent_discount`, `fixed_cash`, `fixed_points`, `stripe_credit`, `chargebee_credit` or `other`
value number	Amount of the reward in units of the reward type

created_at
datetime Creation timestamp

ip_address
string IP address of the share

newsletter_opt_in
boolean Whether a newsletter opt in should take place with the share

send_reminder
boolean Whether a reminder should be sent for the share

created_at
datetime Share creation timestamp

detail_uri
string URI endpoint at which to get full details of the share

sharer
object Information for the entity making the share (Expand)

SharerExcerpt

name
string Name of sharer, if known

email
string Email address to receive the reward, if eventually eligible

customer
object Customer information, if available at the time of share (Expand)

CustomerExcerpt
account_id string	The id assigned by you to your customer (not the same as the internal Friendbuy-assigned id)
id string	Copy of the `account_id` field
email_address string	Email associated with the customer
first_name string	Customer first name
last_name string	Customer last name
stripe_customer_id string	Stripe’s id for the customer
chargebee_customer_id string	Chargebee’s id for the customer
detail_uri string	URI at which complete details of the customer can be retrieved

facebook_friends_count
integer Number of Facebook friends, if known

twitter_followers_count
integer Number of Twitter followers, if known

birthdate
date Birthdate, if known

recent_referral_codes
array Array of the customer’s recent referral codes (Expand)

ReferralCodeExcerpt
referral_code string	Short alphanumeric code (e.g., uxC)
trackable_link string	URI formed from the shortened domain together with the short code
destination_url string	URI in the merchant’s site that the trackable link redirects to
referral_code_blacklisted boolean	States if referral code has been invalidated from redirecting users to offer, managed within Referral Code Blacklist in the application.

reminder_email
object Present only if conversion was triggered from a reminder email (Expand)

ReminderEmail
id integer	Friendbuy-assigned id for the reminder email
customer string	API link of the associated customer, if any
widget string	API link of the associated widget
share string	API link of the associated share.
referral_link string	API link of the referral link
advocate_email_address string	Email address of the advocate
email_recipients_count integer	Number of email recipients of the original share
created_at datetime	Creation timestamp
last_modified_at datetime	Timestamp of the most recent modification

referrer
object Information about the advocate creating the conversion (Expand)

Referrer

customer
object Present only if referral is a customer personal url or a share with a known customer (Expand)

CustomerExcerpt
account_id string	The id assigned by you to your customer (not the same as the internal Friendbuy-assigned id)
id string	Copy of the `account_id` field
email_address string	Email associated with the customer
first_name string	Customer first name
last_name string	Customer last name
stripe_customer_id string	Stripe’s id for the customer
chargebee_customer_id string	Chargebee’s id for the customer
detail_uri string	URI at which complete details of the customer can be retrieved

email
string Present only if referral is an email personal url or a share with a known referring email

name
string Name of referrer, if conversion was from a share

facebook_friends_count
integer Number of Facebook friends of sharer, if known

twitter_followers_count
integer Number of Twitter followers of sharer, if known

birthdate
date Birthdate of sharer, if known

rewards
array Rewards from this conversion, only present for top-level conversion queries and webhooks and never included for conversions are embedded within reward data (Expand)

RewardExcerpt

id
integer Friendbuy internal id for the reward

status
string One of pending, valid, or invalid

type
string One of percent_discount, fixed_cash, fixed_points, stripe_credit, chargebee_credit or other

amount
number Amount of the reward in units of the reward type

rejected_reasons
object object describing the self-referral and reward criteria that triggered the reward to be rejected

created_at
datetime Timestamp at which the reward was created

evaluate_at
datetime Timestamp at which the reward validity was evaluated

conversion
object Conversion of the reward (Expand)

ConversionExceprtWithoutRewards

id
integer Friendbuy internal id for this conversion

status
string One of unmarked, paid, or rejected

type
string One of share, customer_personal_url, email_personal_url, or reminder_email

campaign
object Campaign for this reward (Expand)

CampaignExcerpt

id
integer Friendbuy-assigned id for the campaign

name
string Name of the campaign

published
boolean Whether the campaign has been published

referral_incentive
object Incentive for the campaign (Expand)

ReferralIncentive
type string	One of `percent_discount`, `fixed_cash`, `fixed_points`, `stripe_credit`, `chargebee_credit` or `other`
value number	Amount of the reward in units of the reward type

created_at
datetime Creation timestamp

purchase
object Purchase triggering the conversion if any (Expand)

PurchaseExcerpt

order_id
string Order Id of the purchase

coupon_code
string Present if a coupon code was used to make the purchase

date
string Timestamp of purchase (missing time zone)

total
number Total purchase amount reported

new_customer
boolean Whether or not the purchase was reported to have been made by a new (first-time) customer, one of true, false, or unknown

email
string Email address of the purchaser if known

ip_address
string IP address

products
array List of products reported in the purchase (Expand)

Product
sku string	Product SKU
quantity number	Number of units of the product that were purchased
price number	Amount of the order, in currency units

customer
object Customer making the purchase, if known (Expand)

CustomerExcerpt
account_id string	The id assigned by you to your customer (not the same as the internal Friendbuy-assigned id)
id string	Copy of the `account_id` field
email_address string	Email associated with the customer
first_name string	Customer first name
last_name string	Customer last name
stripe_customer_id string	Stripe’s id for the customer
chargebee_customer_id string	Chargebee’s id for the customer
detail_uri string	URI at which complete details of the customer can be retrieved

detail_uri
string Friendbuy REST API resource for the conversion

created_at
datetime Conversion creation timestamp

fraud
object Brief report on the presence or absence of various fraud conditions (Expand)

FraudChecks
same_shopper boolean	Whether the same browser was used in both referral and purchase
same_customer boolean	Whether the merchant-assigned customer ids of the advocate and purchaser match
same_email boolean	Whether the email addresses of the advocate and purchaser match exactly
same_ip_address boolean	Whether the IP addresses of the advocate and purchaser match exactly
same_ip_and_user_agent boolean	Whether both the IP addresses and the user agent strings of the advocate and purchaser match exactly
fuzzy_email boolean	Whether the email addresses of the advocate and purchaser are _very_ similar
high_sensitivity_fuzzy_email boolean	Whether the email addresses of the advocate and purchaser are _loosely_ similar

reward Deprecated, always null

personal_url
object Present only if conversion was triggered from a PURL (Expand)

ReferralCodeExcerpt
referral_code string	Short alphanumeric code (e.g., uxC)
trackable_link string	URI formed from the shortened domain together with the short code
destination_url string	URI in the merchant’s site that the trackable link redirects to
referral_code_blacklisted boolean	States if referral code has been invalidated from redirecting users to offer, managed within Referral Code Blacklist in the application.

share
object Present only if conversion was triggered from a share (Expand)

ShareExcerpt

id
integer Friendbuy internal id for this share

referral_code
string Short alphanumeric code

message
object Message sent along with share (Expand)

ShareMessage
id string	Message id assigned by facebook or twitter
content string	Text entered by the advocate
network string	Distribution channel for this share

campaign
object Campaign that is being shared (Expand)

CampaignExcerpt

id
integer Friendbuy-assigned id for the campaign

name
string Name of the campaign

published
boolean Whether the campaign has been published

referral_incentive
object Incentive for the campaign (Expand)

ReferralIncentive
type string	One of `percent_discount`, `fixed_cash`, `fixed_points`, `stripe_credit`, `chargebee_credit` or `other`
value number	Amount of the reward in units of the reward type

created_at
datetime Creation timestamp

ip_address
string IP address of the share

newsletter_opt_in
boolean Whether a newsletter opt in should take place with the share

send_reminder
boolean Whether a reminder should be sent for the share

created_at
datetime Share creation timestamp

detail_uri
string URI endpoint at which to get full details of the share

sharer
object Information for the entity making the share (Expand)

SharerExcerpt

name
string Name of sharer, if known

email
string Email address to receive the reward, if eventually eligible

customer
object Customer information, if available at the time of share (Expand)

CustomerExcerpt
account_id string	The id assigned by you to your customer (not the same as the internal Friendbuy-assigned id)
id string	Copy of the `account_id` field
email_address string	Email associated with the customer
first_name string	Customer first name
last_name string	Customer last name
stripe_customer_id string	Stripe’s id for the customer
chargebee_customer_id string	Chargebee’s id for the customer
detail_uri string	URI at which complete details of the customer can be retrieved

facebook_friends_count
integer Number of Facebook friends, if known

twitter_followers_count
integer Number of Twitter followers, if known

birthdate
date Birthdate, if known

reminder_email
object Present only if conversion was triggered from a reminder email (Expand)

ReminderEmail
id integer	Friendbuy-assigned id for the reminder email
customer string	API link of the associated customer, if any
widget string	API link of the associated widget
share string	API link of the associated share.
referral_link string	API link of the referral link
advocate_email_address string	Email address of the advocate
email_recipients_count integer	Number of email recipients of the original share
created_at datetime	Creation timestamp
last_modified_at datetime	Timestamp of the most recent modification

referrer
object Information about the advocate creating the conversion (Expand)

Referrer

customer
object Present only if referral is a customer personal url or a share with a known customer (Expand)

CustomerExcerpt
account_id string	The id assigned by you to your customer (not the same as the internal Friendbuy-assigned id)
id string	Copy of the `account_id` field
email_address string	Email associated with the customer
first_name string	Customer first name
last_name string	Customer last name
stripe_customer_id string	Stripe’s id for the customer
chargebee_customer_id string	Chargebee’s id for the customer
detail_uri string	URI at which complete details of the customer can be retrieved

email
string Present only if referral is an email personal url or a share with a known referring email

name
string Name of referrer, if conversion was from a share

facebook_friends_count
integer Number of Facebook friends of sharer, if known

twitter_followers_count
integer Number of Twitter followers of sharer, if known

birthdate
date Birthdate of sharer, if known

Embedded JavaScript

Friendbuy supports web application integration through JavaScript embedded on your website. This JavaScript enables functionality such as loading widgets, tracking customers, tracking products, tracking purchases, checking the status of a user visiting your site, and more.

Required Code

At a minimum, there are three JavaScript snippets that must be included on your site to enable Friendbuy’s referral functionality. These three snippets are Friendbuy’s JavaScript Library import code, Site Identification code, and Command Queue code.

To grab these three snippets with your specific site id and include them on your website, please follow these steps.

Log into to Friendbuy.
Navigate to Settings > Integration Code.
Add the code on every page of your website. For most web sites, this is accomplished by pasting the snippet once, immediately after your opening <head> tag, which should then make integration with Friendbuy available across all pages, secure and non-secure.

Beyond the required code, the next three most important snippets to include on your website so that your referral program runs smoothly are Customer Tracking, Order Tracking and Widget Installation. You will find further integration instructions in each respective section below.

Although not required, we strongly recommend that you include the Customer Tracking code snippet on all pages along with the above three mandatory snippets.

Library

(function (f, r, n, d, b, y) {
  b = f.createElement(r), y = f.getElementsByTagName(r)[0];b.async = 1;b.src = n;y.parentNode.insertBefore(b, y);
})(document, 'script', '//djnf6e5yyirys.cloudfront.net/js/friendbuy.min.js');

The library is the file with the implementation that executes the commands pushed into the Command Queue. This code is injected into the page asynchronously so that it doesn't block other page elements hosted on your website such as images, JavaScript, or CSS.

Additionally, the library enables Friendbuy to cookie users for referral tracking and pooling for widget A/B testing.

Command Queue

Interaction with the library takes place through a JavaScript array assigned to the top-level namespace (i.e., window), which serves as a queue for your commands — an approach similar to that of Google Analytics. You can add commands to the array by calling the push() method with an “instruction” as its sole argument.

window['friendbuy'] = window['friendbuy'] || [];
window['friendbuy'].push([command, target, ...additional_arguments]);

Five commands are supported:

Command	Purpose	Description
`site`	Account Identification	Identify your account with your site key.
`track`	Data Tracking	Provide information about users, purchases, and products that will be available to widgets on the page, giving you control over what the widgets display or share.
`widget`	Widget Configuration	Add a widget to a page and specify its placement and other settings.
`subscribe`	Event Handling	Register callbacks for actions performed by a user on a widget, such as opening or closing a widget, or completing a share.
`invoke`	Command Invocation	Invoke additional Friendbuy services.

Site Identification, which includes the site key, must precede all other Friendbuy direction. The order in which you specify additional commands is somewhat flexible, though you do need to push subscribe commands after all widgets have been placed and configured.

Each command that can be added to the array is described in the sections below.

Site Identification

window['friendbuy'].push(['site', 'site-d2a64238-www.example.com']);

The ['site', siteKey] command is used to identify your account in our platform so we can properly attribute referral data. You can find your site key in the in Friendbuy web application at Settings > Integration Code.

Tracking

The track command is used to send customer, order, and product data to Friendbuy.

Customer Tracking

window['friendbuy'].push(['track', 'customer', {
  "id": "C-7896751",
  "email": "alexc@example.org",
  "first_name": "Alex",
  "last_name": "Chu",
  "stripe_customer_id": "cus_8QEiAlcRfEPMOh",
  "chargebee_customer_id": "djkl23jfdkslf"
}]);

You can pass Friendbuy unique information about a customer such as id, email address, and name. This information enables a more seamless integration with your referral program, allowing Friendbuy to auto-populate widget fields, as well as tie referral activity to specific customers as they are defined in your system.

The ['track', 'customer', customerDetail] command instructs Friendbuy to track a customer in this session. The customer detail is an object with the following properties:

Property	Type	Required	Description
id	string	Y	Your identifier for associating a user with a share or a purchase
email	string	N	Email address of the customer. Widgets will automatically populate the from field when sharing through email when email is present. This value is stored for use in fraud checking. The stored value will be updated if a new email address is included for a known customer id
first_name	string	N	First name of the customer. This value will be stored and used in the future to facilitate personalization of widgets and communication. The stored value will be updated if a new value is included for a known customer id
last_name	string	N	Last name of the customer. This value will be stored and used in the future to facilitate personalization of widgets and communication. The stored value will be updated if a new value is included for a known customer id
stripe_customer_id	string	N	The id of the customer within Stripe, if known
chargebee_customer_id	string	N	The id of the customer within Chargebee, if known

If providing a customer id, we will check if there is an existing customer record in Friendbuy. If so, the record will be updated with any new information specified in the request body. If no customer record exists, a new one will be created.

Order Tracking

window['friendbuy'].push(['track', 'order', {
  "id": "0382138317",
  "amount": "325.94",
  "coupon_code": "C3333",
  "new_customer": false,
  "email": "sam@example.org"
}]);

When notifying Friendbuy of an order, we will automatically use the cookie (if present) or coupon code (if provided in the order tracking call) to establish attribution back to a referral. If attribution is established, a conversion will be generated in Friendbuy’s system. The attribution ties both the advocate and friend to the order.

To grab the order tracking snippet and it include it on your website, please follow these steps: 1. Log into to Friendbuy. 1. Navigate to Settings > Integration Code. 1. Add the code on your conversion event page (most commonly, the Order Confirmation page) by pasting the snippet in your document <head>, just under the Site Identification code.

The ['track', 'order', orderDetail] command instructs Friendbuy to track an order in this session. The order detail parameter is an object with the following properties:

Property	Type	Required	Description
id	string	Y	Configure this property so that a unique value is provided to Friendbuy for every order. A common example of this is an Order Number or Transaction ID. If your conversion event is something other than a purchase (e.g., signups, registrations), you can pass a variable that provides us with a unique value for that event, such as a Sign Up ID.
amount	string	N	The amount in currency units of the order
coupon_code	string	N	A coupon code used with the order. This can allow us to track a purchase back to a referral if purchaser does not have our tracking cookie present
new_customer	boolean	N	Whether the order was made by a new customer (true) or an existing customer (false)
email	string	N	The email address of the person making the order. Used by Friendbuy for fraud detection

Product Tracking

window['friendbuy'].push(['track', 'products', [
  {
    "sku": "Z-4083",
    "price": "28.00",
    "quantity": "2"
  }
]]);

In addition to notifying Friendbuy that an order has taken place, you can also let us know what products were included. The product properties can even be used to indicate other details about an order, for example, the product may be an introductory sign up.

The ['track', 'products', listOfProducts] command instructs Friendbuy to track a list of products in this session. Each product in the listOfProducts array parameter is an object with the following properties:

Property	Type	Required	Description
sku	string	Y	An identifier for a purchased product
price	string	N	The price of the product
quantity	string	N	Number of units of the product that were purchased

Use the widget command to place widgets on your web page and control configuration, and include additional options. You may issue the widget command multiple times, once for each Friendbuy widget that you would like to add to your web page. The widget command has the following form:

['widget', widget_id, selector?, options?]

where widget_id is the required id of the widget (found in the Widget Installation Code of the Friendbuy application), selector is an optional string identifying the HTML element where the widget is to be placed, and options is an optional object with configuration details.

The three parameters are discussed in the following sections.

Identification

// Place the widget with id a0-Ybn into its default location
// on the page: the HTML element with id "friendbuy-a0-Ybn"
window['friendbuy'].push(['widget', 'aO-Ybn']);

The widget_id parameter determines which widget to add to the page. The widget_id is the only required component of the widget command. You can find the widget ID in the Friendbuy platform by following steps:

Login to Friendbuy.
Navigate to Referral & Sharing > Widgets and select the desired widget from the list.
Click on the Widget Installation Code tab.

Selector

// Explicit specification of widget placement. Place widget
// with id a0-Ybn into HTML divs with the class "widget"
window['friendbuy'].push(['widget', 'aO-Ybn', 'div.widget']);

Use the optional selector argument to identify the HTML element in which the widget will appear. If this argument is not provided, a default selector, a class formed by prefixing friendbuy- to the widget id, will be used.

// Place widget a0-Ybn into its default selector with a wide
// range of options
window['friendbuy'].push(['widget', 'aO-Ybn', {
  configuration: {
    // Waits five seconds after loading to display
    auto_delay: 5000,
    // Does not require a button to show the widget
    share_button: false
  },
  criteria: {
    // Widget will appear only for VIP customers
    // and if loaded within a pre-configured time
    // period
    limitedTime: true,
    customerType: 'VIP'
  },
  content: {
    // Places values into a the widget template for
    // a personalized greeting
    firstname: "Jordan",
    city: "Cybertown"
  },
  parameters: {
    survey: '<?php echo $order->isSurvey() ?>'
  }
}]);

// URL generated when a referral link is clicked and the survey was completed
'http://yoursite.com?survey=true'

The options argument to the widget command can take many forms. Add as many or as few options as you would like during widget placement. Four options (configuration, criteria, content, and parameters) are supported and are described below.

Configuration

The display configuration options control how and when a widget is invoked.

The auto_delay property determines the auto-popup behavior of a widget. It is specified as an integer with the number of milliseconds to wait before the widget appears automatically. A value of 0 indicates manual widget invocation.
The share_button property indicates whether a widget should be triggered by a share button. When false, the widget will appear automatically.

Criteria

The criteria option is a collection of key-value pairs, used to conditionally display the widget. This allows you to target specific customers rather than all visitors to your site. For example, you may want to run a campaign just for existing customers, or a subset of existing customers.

Content

The content option is a collection of key-value pairs. These values are used to dynamically display text in a widget. An example use case is personalizing a widget to display the name of the logged in customer.

To take advantage of this functionality, the template applied to your widget must be customized by Friendbuy. The code added to the template can be set up so that the content values are either required or optional. If optional, the content placeholder in the widget will be hidden if no value is passed.

Parameters

The parameters option is a collection of key-value pairs. These values are added to referral links for the associated widget to facilitate tracking and reporting on referral traffic.

When you provide custom parameters with a widget, Friendbuy will include them in the referral URLs that are created from that widget. When someone clicks on a shared link, a query string parameter will be added for each of the custom parameters provided.

Event Listeners

You can subscribe to client-side widget events to ensure widgets are properly being served and tailor the website experience for users after they successfully share.

The events you can subscribe to along with their accompanying event handlers are described below.

Window Open Event

window['friendbuy'].push(['subscribe', 'widget.open',
  function (widget) {
    // Handler code
  }
]);

The ['subscribe', 'widget.open', callback] command registers a callback for the widget.open event, which fires when a Friendbuy widget has been opened by the user. When called, the subscribed event handler function is passed the opened widget as its sole argument.

Window Close Event

window['friendbuy'].push(['subscribe', 'widget.close',
  function (widget) {
    // Handler code
  }
]);

The ['subscribe', 'widget.close', callback] command registers a callback for the widget.close event, which fires when a Friendbuy widget has been closed by the user. When called, the subscribed event handler function is passed the closed widget as its sole argument.

window['friendbuy'].push(['subscribe', 'share.success',
  function (share) {
    // Handler code
  }
]);

{
  "id": "2789",
  "network": "facebook",
  "message": "Such an amazing product"
}

The ['subscribe', 'share.success', callback] command registers a callback for the share.success event, which fires when a user successfully completes a share using a Friendbuy widget. Subscribing to this event allows you to trigger activity on your website based on shares by your customers. You can surface a “thank you” popup, send the visitor to a special page intended solely foryour advocates, or customize your page depending on the social network destination or the shared message.

The object passed to the handler has the following properties:

Property	Type	Description
id	string	A unique identifier for the share
network	string	The destination of the share (e.g., "facebook", "twitter", etc.)
message	string	The message that accompanied the share

Services

Visitor Status Service

window['friendbuy'].push(['invoke', 'visitor_status',
  function (response) {
    // Handler code
  }
]);

{
  "friendbuy_click": "share",
  "share": {
    "id": 196418,
    "referral_code": "uxC",
    "message": {
      "id": "100001965159666_428859647189537",
      "content": "This is my favorite tennis racket ever",
      "network": "facebook"
    },
    "campaign": {
      "id": 233,
      "name": "Fall Shoe Sale",
      "published": true,
      "referral_incentive": {
        "type": "fixed_cash",
        "value": 25
      },
      "created_at": "2015-08-09T03:20:11.098230-07:00"
    },
    "ip_address": "8.8.8.8",
    "newsletter_opt_in": true,
    "send_reminder": true,
    "created_at": "2017-01-13T19:18:38.239Z",
    "detail_uri": "https://developer-api.friendbuy.com/v2/shares/196418",
    "email_recipients": [
      "pele@example.br",
      "messi@example.ar"
    ],
    "sharer": {
      "name": "Taylor Gomez",
      "email": "tgo@example.net",
      "customer": {
        "account_id": "JAYZ",
        "id": "JAYZ",
        "email_address": "jzheng@example.mil",
        "first_name": "Jaylene",
        "last_name": "Zheng",
        "stripe_customer_id": "cus_Agg4bCEhno7A1E",
        "chargebee_customer_id": "4gkYnd21ouvW",
        "detail_uri": "https://developer-api.friendbuy.com/v2/customers/1"
      },
      "facebook_friends_count": 987,
      "twitter_followers_count": 121393,
      "birthdate": "1989-11-09"
    }
  },
  "purl": {
    "campaign": {
      "id": 233,
      "name": "Fall Shoe Sale",
      "published": true,
      "referral_incentive": {
        "type": "fixed_cash",
        "value": 25
      },
      "created_at": "2015-08-09T03:20:11.098230-07:00",
      "archived": false,
      "objective": "referral",
      "distribution": 50,
      "is_champion": true,
      "campaign_group_id": "hm-NNz"
    },
    "customer": {
      "account_id": "JAYZ",
      "id": "JAYZ",
      "email_address": "jzheng@example.mil",
      "first_name": "Jaylene",
      "last_name": "Zheng",
      "stripe_customer_id": "cus_Agg4bCEhno7A1E",
      "chargebee_customer_id": "4gkYnd21ouvW",
      "detail_uri": "https://developer-api.friendbuy.com/v2/customers/1"
    },
    "destination_url": "http://mycompany.example.com/rewards/908",
    "email": "jzheng@example.mil",
    "id": "100",
    "referral_code": "uxC"
  },
  "reminder_email": {
    "campaign": {
      "id": 233,
      "name": "Fall Shoe Sale",
      "published": true,
      "referral_incentive": {
        "type": "fixed_cash",
        "value": 25
      },
      "created_at": "2015-08-09T03:20:11.098230-07:00",
      "archived": false,
      "objective": "referral",
      "distribution": 50,
      "is_champion": true,
      "campaign_group_id": "hm-NNz"
    },
    "id": "100001965159666_428859647189537",
    "created_at": "2015-08-09T03:20:11.098230-07:00",
    "referral_code": "uxC",
    "sharer": {
      "customer": {
        "account_id": "JAYZ",
        "id": "JAYZ",
        "email_address": "jzheng@example.mil",
        "first_name": "Jaylene",
        "last_name": "Zheng",
        "stripe_customer_id": "cus_Agg4bCEhno7A1E",
        "chargebee_customer_id": "4gkYnd21ouvW",
        "detail_uri": "https://developer-api.friendbuy.com/v2/customers/1"
      },
      "email": "jzheng@example.mil"
    },
    "share": {
      "id": 196418,
      "referral_code": "uxC",
      "message": {
        "id": "100001965159666_428859647189537",
        "content": "This is my favorite tennis racket ever",
        "network": "facebook"
      },
      "campaign": {
        "id": 233,
        "name": "Fall Shoe Sale",
        "published": true,
        "referral_incentive": {
          "type": "fixed_cash",
          "value": 25
        },
        "created_at": "2015-08-09T03:20:11.098230-07:00"
      },
      "ip_address": "8.8.8.8",
      "newsletter_opt_in": true,
      "send_reminder": true,
      "created_at": "2017-01-13T19:18:38.239Z",
      "detail_uri": "https://developer-api.friendbuy.com/v2/shares/196418",
      "email_recipients": [
        "pele@example.br",
        "messi@example.ar"
      ],
      "sharer": {
        "account_id": "JAYZ",
        "id": "JAYZ",
        "email_address": "jzheng@example.mil",
        "first_name": "Jaylene",
        "last_name": "Zheng",
        "stripe_customer_id": "cus_Agg4bCEhno7A1E",
        "chargebee_customer_id": "4gkYnd21ouvW",
        "detail_uri": "https://developer-api.friendbuy.com/v2/customers/1"
      }
    }
  },
  "self_referred": false,
  "timestamp": "2015-08-09T03:20:11.098230-07:00",
  "signature": "bGaQzRncJifoE9PgtGdz99l8ffY="
}

The ['invoke', 'visitor_status', callback] command allows Friendbuy to pass details about a user visiting your website to a callback function. This data includes whether the visitor has clicked on a Friendbuy referral link into the site within the last hour, and if so, the source of the click, and whether or not the click indicates a self-referral.

Common use cases for visitor status include:

Depositing a session-based credit into a referred user’s shopping cart
Determining if a friend offer email capture widget should be shown
Obtaining and storing the referral code for for future use, such as in a call to the POST /purchases API endpoint.

Signature

You can verify the authenticity of the Visitor Status from Friendbuy by analyzing its cryptographic signature. Friendbuy signs the response using the following technique:

Sort the attributes of the status object, excluding signature, alphabetically, using Unix-style case-sensitive sort order.
Concatenate the attribute names and values with no delimiters. If the value is itself an object, concatenate only its id. For example:

{ purl: { customer: "1234", id: "456" }, friendbuy_click: "purl", self_referred: "true" }

becomes:

friendbuy_clickpurlpurl456self_referredtrue
The signature is placed in the X-FRIENDBUY-SIGNATURE header, and is computed by Base64-encoding the HMAC-SHA1 hash of the request body with your Friendbuy secret key.

Friendbuy strongly recommends that your callback code generate the hash on your application's backend using the procedure above, and compare it with the value of the signature attribute in the response.

IMPORTANT: Do not store your API Secret in your frontend code. Generate the hash in backend code only.

We also recommend that you check the timestamp for something sufficiently recent to ensure that a malicious party is not merely triggering your callback with a copy of the original response (i.e., a replay attack).

Response Model

VisitorStatus

friendbuy_click One of 'share', 'purl', 'reminder_email', or 'none'. If 'none', the current user has not clicked a Friendbuy link into your site in the past hour. If 'share', the share property will have information about the clicked share. If 'purl', the purl property will have information about the clicked personal URL. If 'reminder_email', the 'reminder_email' property will have information about the clicked reminder email

share Information about the share, if friendbuy_click === 'share' (Expand)

ShareExcerpt

id
integer Friendbuy internal id for this share

referral_code
string Short alphanumeric code

message
object Message sent along with share (Expand)

ShareMessage
id string	Message id assigned by facebook or twitter
content string	Text entered by the advocate
network string	Distribution channel for this share

campaign
object Campaign that is being shared (Expand)

CampaignExcerpt

id
integer Friendbuy-assigned id for the campaign

name
string Name of the campaign

published
boolean Whether the campaign has been published

referral_incentive
object Incentive for the campaign (Expand)

ReferralIncentive
type string	One of `percent_discount`, `fixed_cash`, `fixed_points`, `stripe_credit`, `chargebee_credit` or `other`
value number	Amount of the reward in units of the reward type

created_at
datetime Creation timestamp

ip_address
string IP address of the share

newsletter_opt_in
boolean Whether a newsletter opt in should take place with the share

send_reminder
boolean Whether a reminder should be sent for the share

created_at
datetime Share creation timestamp

detail_uri
string URI endpoint at which to get full details of the share

sharer
object Information for the entity making the share (Expand)

SharerExcerpt

name
string Name of sharer, if known

email
string Email address to receive the reward, if eventually eligible

customer
object Customer information, if available at the time of share (Expand)

CustomerExcerpt
account_id string	The id assigned by you to your customer (not the same as the internal Friendbuy-assigned id)
id string	Copy of the `account_id` field
email_address string	Email associated with the customer
first_name string	Customer first name
last_name string	Customer last name
stripe_customer_id string	Stripe’s id for the customer
chargebee_customer_id string	Chargebee’s id for the customer
detail_uri string	URI at which complete details of the customer can be retrieved

facebook_friends_count
integer Number of Facebook friends, if known

twitter_followers_count
integer Number of Twitter followers, if known

birthdate
date Birthdate, if known

purl Information about the personal url, if friendbuy_click === 'purl' (Expand)

PersonalUrlExcerpt

campaign The campaign to which the personal url is associated (Expand)

Campaign

id
integer Friendbuy-assigned id for the campaign

name
string Name of the campaign

published
boolean Whether the campaign has been published

referral_incentive
object Incentive for the campaign (Expand)

ReferralIncentive
type string	One of `percent_discount`, `fixed_cash`, `fixed_points`, `stripe_credit`, `chargebee_credit` or `other`
value number	Amount of the reward in units of the reward type

created_at
datetime Creation timestamp

archived
boolean Whether the campaign has been archived

objective
string One of referral, email_capture, or influencer

distribution
integer Percentage chance that the campaign’s widget will be served (100 for campaigns that have no variants)

is_champion
boolean Whether the campaign is designated as the champion of its group

campaign_group_id
string Identifier denoting the group (of campaign variants) to which the campaign belongs

customer The customer owning the personal url (Expand)

CustomerExcerpt
account_id string	The id assigned by you to your customer (not the same as the internal Friendbuy-assigned id)
id string	Copy of the `account_id` field
email_address string	Email associated with the customer
first_name string	Customer first name
last_name string	Customer last name
stripe_customer_id string	Stripe’s id for the customer
chargebee_customer_id string	Chargebee’s id for the customer
detail_uri string	URI at which complete details of the customer can be retrieved

destination_url
string URI in the merchant’s site that the trackable link redirects to

email
string Email associated with the customer

id
string The internal id of the personal url

referral_code
string Short alphanumeric code (e.g., uxC)

reminder_email Information about the reminder email, if friendbuy_click === 'reminder_email' (Expand)

ReminderEmailExcerpt

campaign The campaign for which this reminder email is sent (Expand)

Campaign

id
integer Friendbuy-assigned id for the campaign

name
string Name of the campaign

published
boolean Whether the campaign has been published

referral_incentive
object Incentive for the campaign (Expand)

ReferralIncentive
type string	One of `percent_discount`, `fixed_cash`, `fixed_points`, `stripe_credit`, `chargebee_credit` or `other`
value number	Amount of the reward in units of the reward type

created_at
datetime Creation timestamp

archived
boolean Whether the campaign has been archived

objective
string One of referral, email_capture, or influencer

distribution
integer Percentage chance that the campaign’s widget will be served (100 for campaigns that have no variants)

is_champion
boolean Whether the campaign is designated as the champion of its group

campaign_group_id
string Identifier denoting the group (of campaign variants) to which the campaign belongs

id
string Message id assigned by facebook or twitter

created_at
datetime Creation timestamp

referral_code
string Short alphanumeric code (e.g., uxC)

sharer The sharer of the reminder email (Expand)

ReminderEmailSharerExcerpt

customer The customer that shared (Expand)

CustomerExcerpt
account_id string	The id assigned by you to your customer (not the same as the internal Friendbuy-assigned id)
id string	Copy of the `account_id` field
email_address string	Email associated with the customer
first_name string	Customer first name
last_name string	Customer last name
stripe_customer_id string	Stripe’s id for the customer
chargebee_customer_id string	Chargebee’s id for the customer
detail_uri string	URI at which complete details of the customer can be retrieved

email
string Email associated with the customer

share The share to which this reminder applies (Expand)

ReminderEmailShareExcerpt

id
integer Friendbuy internal id for this share

referral_code
string Short alphanumeric code

message
object Message sent along with share (Expand)

ShareMessage
id string	Message id assigned by facebook or twitter
content string	Text entered by the advocate
network string	Distribution channel for this share

campaign
object Campaign that is being shared (Expand)

CampaignExcerpt

id
integer Friendbuy-assigned id for the campaign

name
string Name of the campaign

published
boolean Whether the campaign has been published

referral_incentive
object Incentive for the campaign (Expand)

ReferralIncentive
type string	One of `percent_discount`, `fixed_cash`, `fixed_points`, `stripe_credit`, `chargebee_credit` or `other`
value number	Amount of the reward in units of the reward type

created_at
datetime Creation timestamp

ip_address
string IP address of the share

newsletter_opt_in
boolean Whether a newsletter opt in should take place with the share

send_reminder
boolean Whether a reminder should be sent for the share

created_at
datetime Share creation timestamp

detail_uri
string URI endpoint at which to get full details of the share

sharer The customer that shared (Expand)

CustomerExcerpt
account_id string	The id assigned by you to your customer (not the same as the internal Friendbuy-assigned id)
id string	Copy of the `account_id` field
email_address string	Email associated with the customer
first_name string	Customer first name
last_name string	Customer last name
stripe_customer_id string	Stripe’s id for the customer
chargebee_customer_id string	Chargebee’s id for the customer
detail_uri string	URI at which complete details of the customer can be retrieved

self_referred Indicates whether the visitor is an advocate clicking on their own referral link. Note, this calculation is dependent on which fraud check settings have been enabled in the Friendbuy platform, specifically the Browser and/or IP Address checks.

timestamp When this response was formed

signature Friendbuy’s signature for this message, computed as described above

Introduction

Integration Methods

Content Types

Response Codes

Retries

Whitelisting

REST API v2

Security

Base URL

The Sandbox

Response Wrapper

Tokens

POST /tokens/merchant

DELETE /tokens/merchant

POST /tokens/customer

Widgets

GET /widgets

GET /widgets/{id}

Customers

POST /customers

GET /customers

GET /customers/{id}

Referral Links

POST /personal_referral_links

GET /personal_referral_links

GET /referral_links/{code}

PATCH /personal_referral_links/{code}

Shares

POST /shares

GET /shares

GET /shares/{id}

Reminder Emails

GET /reminder_emails

GET /reminder_emails/{id}

Email Captures

POST /email_captures

GET /email_captures

GET /email_captures/{id}

Purchases

POST /purchases

GET /purchases

GET /purchases/{id}

Conversions

POST /conversions

GET /conversions

GET /conversions/{id}

Rewards

GET /rewards

GET /rewards/{id}

Coupons

GET /coupon_banks

GET /coupon_banks/{id}

GET /coupons

Clicks

GET /clicks

Newsletter Opt Ins

GET /newsletter_opt_ins

Email Opt Outs

POST /jobs/email_opt_outs

GET /jobs/email_opt_outs/{id}

GET /email_opt_outs

User Data

POST /user_data/request_report

POST /user_data/delete

Webhooks

Share Webhook

Email Capture Webhook

Conversion Webhook

Reward Webhook

Unsubscribe Webhook

Client API Integrations

Email Recipient Authorization

Custom Reward Validation

Embedded JavaScript

Required Code

Library

Command Queue

Site Identification

Tracking

Customer Tracking